Shopper Insights

On-the-ground insights to build a better customer experience.

Can you say with confidence how consumers act once they’re inside your store? How they feel about that location? Whether they want to buy, or even if it’s easy for them to find what they’re looking for? If not, get access to near real-time shopper insights to better understand your in-store customers.

Let's Meet

Trusted by the best in retail

  • Bain & Company Logo
  • Dollar General Logo
  • HRB Brands Logo
  • Kantar Logo
  • Petsmart Logo

From the Customer’s Mouth to Your Desk

Shopper Sentiment

Ask consumers the questions that matter most to your business. Tap into Wiser’s network of crowdsourced shoppers to understand customer attitudes, inform product assortment decisions, and launch new brands with targeted data in support.

Popular capabilities

Shopper Observations

Gain visibility into what motivates customers to buy. Acquire data to improve customer engagement and increase in-store purchases.

Learn More

Buyer Motivations & Reasoning

Stop guessing why products sell and ask customers directly, finally getting that hard data to clearly state which products shoppers want to see in your stores—and understand why they buy.

Learn More

Loyalty Insights

Start growing customer loyalty to your stores by digging into their reasons for brand loyalty—what makes them choose one retailer over another.

Learn More

With the Wiser capability, we’re obviously getting the pictures, which is super helpful, because you can see what the data actually looks like get a little bit more context, but then they also have in their platform a way for us to drill down to this at a much bigger quantitative scale and code the stores based on what they look like.

Casey Berns

Associate Director Shopper Insights and Category Advisory Services | The Clorox Company

Learn More

Wiser has been a game changer for us. There is no doubt our ability to see and understand our shelf presence in real time is a big factor in our success.

Neil Kimberley

Chief Strategy Officer | Essentia

Learn More

Why Choose Wiser?

Campaign Simulation

Before you become a customer, we use our proprietary Campaign Simulator to model the expected success of your campaign. The Campaign Simulator considers thousands of regional, historical, and financial datapoints to forecast expected stores, anticipated costs, and timeline.

Mobee App

Our brick-and-mortar data is captured via the Mobee App, our B2C brand and mystery shopping app. Through Mobee, our network of mystery shoppers collects insights on your behalf based on your predefined business objectives. Mobee allows us to capture insights at the scale and speed you need.

Consultative Approach

We work closely with you to develop clear, concise business objectives for data collection. Then, we turn your objectives into effective campaigns to be launched via the Mobee App. Our years of experience building mystery shopping strategies allows us to craft the ideal Missions for your goals, ensuring that the data returned is high-quality, relevant, and actionable.

Swarm Health

Our network of mystery shoppers is known as the “swarm,” and it’s one of our greatest assets because these smartphone-enabled shoppers are on the ground capturing data for your business. We focus on improving the health of our swarm by creating an intuitive and engaging mobile app and offering a rewards program to ensure their continued use of Mobee.

Get a free consultation

We’d love to learn more about your business needs and discuss how we can help you deliver the results you want.