Retail Intelligence
Plan, Measure, and Analyze Your In-Store Channel.
Don’t be reactive. Become proactive. Wiser’s mobile crowd is your eyes and ears inside stores for real-time, affordable insights into merchandising, the shelf, shoppers, promotions, and more. Use crowdsourced mystery shoppers to support your field teams and capture critical data at scale.
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Trusted Retail Intelligence Partner for Brands and Retailers
How Retail Intelligence Works
We build the campaign
First, we’ll work together to determine which features of Retail Intelligence you need. We’ll craft the right strategy to capture the data points that matter most to your business in a timely, affordable way.
We deploy our mystery shoppers
Next, we mobilize Wiser’s crowd of smartphone-enabled mystery shoppers. This network is the power behind Retail Intelligence, going into stores to capture images, answer questions, and uncover the insights you’ve asked for.
You receive your configurable dashboard
Then, you receive the data via a configurable dashboard built by Wiser. Here, you can visualize all the insights captured by the crowd. Export reports, share with colleagues, and plan your next move.
What You Get with Retail Intelligence
On-Demand Mobile Crowd
Need more eyes and ears inside physical stores? Let Wiser’s network of smartphone-enabled mystery shoppers do the work. You can mobilize this crowd in the U.S., Canada, Mexico, Australia, New Zealand, and a select few other countries.
Once inside, the crowd will capture data that provides crucial context for your in-store strategies. They can take photos, speak with associates, and more. Custom in-store missions are built on your behalf by Wiser so the data you get back is timely, relevant, and actionable.
Shelf Health
Do you need store-level execution insights to pinpoint growth opportunities on the shelf? With Wiser’s Retail intelligence, our crowd provides visibility into shelf execution, product availability, signage and pricing accuracy, and more.
You get contextual data for understanding sales metrics and can reduce the likelihood of missed sales due to low inventory, defect rates, and poorly maintained shelves.
Merchandising & Promotion Execution
Turn to Retail Intelligence if you need data on retailers’ planogram, promotional, and display compliance. This feature addresses merchandising validation and accuracy checks at scale, getting you visibility into the presentation and conditions of displays on an ongoing basis.
Data will help you prioritize poorly maintained displays and fixtures, improve general merchandising execution, optimize your compliance resolution workflow, and more. Let the crowd help you maximize the return on investment of your activations and monitor competitor activities inside stores.
Pernod Ricard Achieved a 40% Execution Improvement During a Promo Period Using Wiser Solutions
Competitive & Category Intelligence
With Retail Intelligence, you receive metrics on a brand or product’s competitive set, including pricing, packaging, and promotional trends.
These insights allow you to craft a strategic approach to pricing and market execution by understanding competitive market share, positioning, and growth trends. The data is especially valuable if you’re frequently dealing with lost sales and market share or missing visibility into your competitors.
You can also get insights on the share of visibility of your category in off-located spaces, such as gondola ends and displays, on a weekly basis with our Share of Visibility data series.
Track Your Share of Visibility
Shopper Sentiment
Use Wiser’s Retail Intelligence tool to understand how shopper emotions, attitudes, and preferences affect buying behavior.
This feature helps you measure what influences consumer behavior at the shelf, giving you a clearer picture of promotional efforts, new product launches, and more. Plus, these insights also help improve customer loyalty, improve product design, and give context to any sales metrics.
Product Recommendations
Don’t overlook the importance of measuring store associate product knowledge and rate of recommendations, either.
With Wiser’s product recommendations feature, you can quantify your return on investment from retailer associate training programs. Build a data-backed strategy for improving associate rates of recommendation for specific products and brands.
Actionable insights are a conversation away.
We’d love to give you immediate access to our Commerce Execution Suite, but first we need some information. Help us learn about your business so we can recommend an ideal solution.