Green Spoon Sales Achieves Field Teams Success Using Wiser’s Retail Execution Management  

Green Spoon is a national natural food & beverage brokerage dedicated to ethical business practices that positively impact communities.  

They are committed to building partnerships that will reshape the future of food in the marketplace and are built on a desire to change things, using heart and passion, for the better.  

Challenges

As Green Spoon continued to grow, it became increasingly more important to maintain effective communication between field representatives and suppliers. The amount of communication that could be achieved using traditional methods was limited and they desired a new way to enhance their content. 

There were two main objectives Green Spoon was hoping to achieve: 

  1. A versatile and streamlined way for field teams to access, update, and maintain their workload.  
  2. Increased transparency and communication with supply partners.  

If these goals could be realized, then Green Spoon would be able to provide rich content to suppliers and efficiencies for field reps. 

Solutions

Previously, Green Spoon’s field reps were using a spreadsheet tool that required more manual operation and did not allow for much mobility.  

The company wanted a way to decrease work taken home from the store and increase robust communication and insights for suppliers. They also wanted this solution to be mobile so it would allow for less time lugging laptops and more time in the hands of their field workers.  

Green Spoon turned to Wiser Solutions for help.  

They were looking for more than just a product. They wanted to find a solution that cultivated partnership.  

“Knowing where we are today and going tomorrow, the pains of the past are all in the rearview mirror. With Wiser we’ve been able to focus on achieving goals in the field and succeeding.”

Ben Skeen

Executive Director of Business Intelligence, Green Spoon

Results

Since switching to Wiser’s Retail Execution Management tool, Green Spoon’s field communication has increased, on average 125 percent, over doubling previous daily averages. Green Spoon even has users recording communication counts in the triple digits, daily. 

On top of this, the quality of the submissions is at an all-time high. Wiser’s ability to customize and cater to Green Spoon’s needs gives their suppliers a complete view and understanding of how products fit into a store’s landscape. 

Additionally, one of the greatest results is time saved for field teams. Their reps have been able to leave more work in the field and continue Green Spoon’s commitment to promoting a positive work-life balance.  

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