How Skullcandy Saves Time and Resources Using Automated MAP Monitoring
Skullcandy is a multi-million-dollar headphone manufacturer, making headphones, speakers, and accessories to cater to music lovers of all kinds. They are the leading global performance and lifestyle audio brand in America and Canada.
Challenges
For Skullcandy, manual monitoring was not working. The company has a huge reseller network that made monitoring the market for their product tedious, frustrating, and inaccurate. They also had difficulty in catching unauthorized sellers in the market and checking price points once every few days was not frequent enough.
Skullcandy enforces strict MAP (Minimum Advertised Price) policies regarding the price points at which their authorized sellers are allowed to list their products on their respective websites and marketplace listings. To enforce this, Skullcandy was manually monitoring their resellers’ sites. It was tedious, costly, and extremely inaccurate, especially since they could only check the sites once every few days. This often meant that resellers could continuously change their prices and violate Skullcandy’s price policy without getting caught.
Solutions
Skullcandy chose to use Wiser to remove the tediousness and frustration of manual price monitoring. Wiser not only has the ability to automatically monitor their network of resellers, but also allows Skullcandy to see screenshots of the violations as proof they can show the violators.
Skullcandy used Wiser to:
- Monitor retailers who carry their product.
- Discover when a seller’s listed price violates MAP policy for specific products.
- Uncover when unauthorized retailers are selling and marketing their products.
- Provide violation details including screenshots as proof.
The results are precise and are essential to the protection of Skullcandy’s brand and MAP policy. Wiser went a step further and checks the web for unauthorized sellers as well, helping further protect the Skullcandy brand.
PRODUCTS USED:
The power in Wiser is its ability to precisely determine selling prices on a continuous basis without placing the burden on our team.
Kyle Losik
Skullcandy
Results
The Skullcandy team can now allocate their valuable time and resources to other parts of their business. Manually going to retailer sites to check pricing was monotonous and inaccurate. By automating the process with Wiser, Skullcandy is quickly alerted to violations as soon as they occur and is able to enforce their MAP policy more effectively as a result. Coupled with the ability to identify unauthorized resellers in the market, Wiser equips Skullcandy with two essential ways to protect their brand pricing.
Gain a Partner in Wiser
Wiser Solutions is in it for the long haul. We will be a dedicated partner to your marketing efforts as we work with you to establish baselines, run tests, optimize workflows, and turn our real-time data into confident marketing decisions for your business.
Knock that next merchandising campaign out of the park. Win market share from your competition with price optimization. Understand shopper insights to create better messaging. No matter your goals, Wiser is here to help.
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