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CMA & SIMA: Wiser Solutions and The Clorox Company Webinar

Free webinar

Listen in on Wiser Solutions and The Clorox Company as we discuss store conditions consumer brands need to monitor to win at the register. Wiser’s Tom Vieira, Director of Product, In-Store, and Casey Berns, Clorox’s Associate Director Shopper Insights and Category Advisory Services, discuss their own experiences through the context of store conditions during COVID-19.

 

Furthermore, watch the webinar to see a first-hand case study of Clorox’s approach to its Kingsford Charcoal brand, as well as more details on the following store conditions:

 

  1. Availability
  2. Planogram Compliance
  3. Display Compliance
  4. Associate Knowledge and Rate of Recommendation
  5. Competitive Landscape
  6. Consumer Sentiment

 

Interested in learning more? Download this Wiser whitepaper, Retail Post-Pandemic: 6 Store Conditions Consumer Brands Need To Monitor, which was the basis for the discussion between Wiser and Clorox.

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