Romance isn’t the only winner on Valentine’s Day. Brands and retailers get a little love too, especially from shoppers. To find out how and where Valentine’s Day consumers were spending their money, Wiser asked its crowd of smartphone-enabled shoppers for insights into their buying behavior on this February holiday. Then, we put their responses into this infographic for you.
If you’re looking for more details, head over to the Wiser blog for a deeper dive into the Valentine’s Day data!