Leading Cookware Manufacturer Meyer Corporation Decreases MAP Violations with Automated Monitoring at Scale
Free case study
Meyer Corporation is the manufacturer behind some of the world’s top cookware brands, including Circulon, Anolon, and Rachael Ray. Meyer products are sold in some of the largest retailers, from Walmart and Target to Kohl’s and Wayfair.
Because of its business model, Meyer is responsible for creating, implementing, monitoring, and enforcing Minimum Advertised Price policies with these retailers.
Of course, that responsibility created several challenges for Meyer. The company had to manage MAP policies across numerous brands and retailers. There were also unauthorized resellers in the mix and the importance of protecting the Meyer brand and its price position.
How did Meyer address these challenges to manage its MAP pricing and simplify its approach to enforcement and compliance? Download this free case study to find out. Inside, you’ll learn more about the challenges, solutions, and results that Meyer uncovered.
Learn how we've helped Meyer Corporation become Wiser.
