Black Friday and Cyber Monday are two of the biggest sales holidays of the year. As a result, brands and retailers are looking for any edge to win sales and beat the competition. Before you plan your next event, however, you need to align your expectations with shopper behavior. We polled our network of mystery shoppers to learn who, what, where, when, why, and how they shop Black Friday and Cyber Monday.
Read more about shopper behavior around these sales holidays in this infographic.