Home Perfect Levels the Playing Field With Competitive Price Intelligence
Since its opening in 2000, pure play retailer HomePerfect.com has been one of the best-kept secrets on the internet. They are the ultimate design destination for consumers who are looking to renovate their home at a reasonable price. Not only do they deliver incredible customer service, but they also offer the lowest prices for high quality kitchen and bath products online.
Challenges
Of course, Home Perfect was not without its challenges. Specifically, the retailer was:
- Missing visibility into competitors on Google Shopping.
- Unsure of standing compared to competitors.
- Receiving unreliable results due to manual competitive data collection.
Before Wiser, Home Perfect had very limited visibility into their industry. Aside from manual searches, they had little data regarding their competitors’ prices. They felt as if they were running their business blindly, lacking actionable insights to make informed pricing decisions.
Solutions
With Wiser, Home Perfect gets a better understanding of where they stand in their industry. Home Perfect can visualize where they stand in the competitive landscape. They accomplish this by viewing and comparing price trends against competitors at the individual SKU level.
Wiser’s filters give Home Perfect the power to look at specific slices of data (for example, by brand, category, or a custom filter of their choosing), according to their needs at that time.
PRODUCTS USED:
The internet arena is competitive and unforgiving. Wiser levels the playing field and gives me the tools I need to win.
Alex Teller
HOME Perfect
Results
Home Perfect needed awareness into their hypercompetitive industry, and Wiser puts that power into their hands. The days of manually searching competitor sites and Google Shopping are in the past, and they are now equipped with timely, accurate, and reliable data that helps them get ahead of the competition.
Some key features and benefits include:
- Comparing prices with their competitors.
- Filtering data to compare results at a specific product or category level.
- Collecting data automatically to make informed pricing decisions.
Since Home Perfect is known for their lower prices, Wiser has been crucial for their business. They can now make sure they are offering the highest quality products at the lowest prices, while staying as profitable as possible.
Gain a Partner in Wiser
Wiser Solutions is in it for the long haul. We will be a dedicated partner to your marketing efforts as we work with you to establish baselines, run tests, optimize workflows, and turn our real-time data into confident marketing decisions for your business.
Knock that next merchandising campaign out of the park. Win market share from your competition with price optimization. Understand shopper insights to create better messaging. No matter your goals, Wiser is here to help.
What Problems Are You Facing
We’re here to understand your challenges and craft a solution that fits your needs.
