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Wiser Retail Benchmark: Retailers

Which retailers win in the eyes of shoppers? Why do consumers prefer to spend their money at these retailers instead of the others?


Find out with Wiser’s inaugural Retail Benchmark. This first report looks at retailers—specifically, 15 major retailers in the U.S. from Target and Walmart to Big Lots and Dollar General.


Download your free report to learn:


  • Winners and losers across four categories: people, products, shopability, and sentiment
  • Overall favorite and least-favorite retailers according to Wiser’s smartphone-enabled shoppers
  • Which type of shopper prefers certain retailers based on value, convenience, and other factors
  • and more!


Get your report today to see which retailers are favorites—and why—of U.S. consumers.

Stay up to date with our report on key retailer shopping experience metrics.