Did MAP Violations Increase Due to COVID-19?

It’s no secret that COVID-19 has impacted the retail space. However, what’s less clear is how brands and retailers have responded to the pandemic in an attempt to increase sales and get a few wins in a tough time.

One possibility is that retailers are breaking their MAP agreements with brands in order to advertise low prices, attract consumer attention, and capture more sales. The pressures placed by COVID-19 has put everyone in a tight spot.

Download this Wiser Solutions report to see whether MAP violations increased due to COVID-19. We analyzed two categories—Sports & Outdoors and Tools—to better understand the recent trends in minimum advertised prices.

These insights could help your business better prepare for the new normal in retail.