For HiFi International, speed in pricing decisions is first and foremost a customer issue. In a highly cross-border market, competitor price changes can happen late and without warning. By moving from manual checks to real-time pricing visibility, HiFi reduced decision cycles from hours to minutes, ensuring fair and competitive pricing for customers, especially during key commercial periods such as Black Friday.
For HiFi International, being at the “right price” does not mean always being the cheapest. It means offering a price level that aligns with customer expectations, product value, and the associated services. .
Results at a glance
The Challenge: Adapting Pricing Strategies to a More Digital, Cross-Border Market
HiFi International operates in Luxembourg, a small market that is highly exposed to cross-border competition. While local competitors are limited, Amazon Germany, France, and Belgium represent a significant share of market activity and directly influence customers’ perception of the “right price.”
Historically, HiFi managed pricing entirely manually. Buyers monitored competitor websites and catalogs, particularly during peak periods such as Black Friday. With the acceleration of digital commerce and the rise of e-commerce following COVID, this approach reached its limits and could no longer guarantee consistent, accurate pricing for customers.
Manual checks were time-consuming, extended decision cycles, and delayed the adjustments needed to remain aligned with market price expectations.
Why Wiser: Moving from Manual Checks to Real-Time, Customer-Oriented Decisions
HiFi International needed speed, clarity, and control in its view of the market. Wiser was implemented to provide instant visibility into key competitors’ prices and enable rapid price adjustments when relevant for customers.
“The goal was simple: in just a few clicks, do what previously took us two hours, product by product, site by site,” explains Alexandre Hatterer, Director of Offer Management.
Wiser became the central pricing control tool, with usage adapted by category:
Daily or near-daily monitoring for highly price-sensitive categories
Periodic checks when HiFi benefits from strong leadership and service value
Intensive use during peak periods, particularly Black Friday
Wiser became the central pricing control tool, with usage adapted by category:
- Daily or near-daily monitoring for highly price-sensitive categories
- Periodic checks when HiFi benefits from strong leadership and service value
- Intensive use during peak periods, particularly Black Friday
“The objective was simple: in a few clicks, do what we used to do in two hours, product by product, site by site.” explains Alexandre Hatterer, Director of Offer
Wiser quickly became the primary pricing visibility tool, with usage tailored by category:
- Daily or near-daily monitoring in highly price-sensitive categories
- Periodic checks where HiFi benefits from strong market leadership and service value
- Intensive use during peak periods, particularly Black Friday
From insight to action: Ensuring the Right Price During Black Friday
The importance of real-time visibility became clear in the days leading up to Black Friday. As promotions rolled out across the market, a key competitor quietly lowered prices in several highly visible categories, particularly premium televisions. These changes could easily have gone unnoticed with manual checks.
Thanks to Wiser, the price drops were immediately visible across the market.
HiFi reacted fast:
- Prices were aligned where it made sense for customers
- The strategy was adjusted before the weekend peak
The result:
Sales that had fallen below forecast rebounded within 48 hours, allowing HiFi to recover expected Black Friday volumes.
“On Friday, we checked Wiser and saw everything had dropped. We aligned, and by Saturday, sales were back up exactly as forecast.” recalls Alexandre Hatterer. This moment illustrated how even small price gaps can influence customer purchase decisions, and why daily monitoring is critical.
The Core Impact: Giving Teams Time Back to Better Serve Customers
HiFi is unequivocal: Wiser saves significant buyer time and refocuses their work on customer value.
Before Wiser:
- Manual checks across multiple websites
- Competitive monitoring could take over an hour per category
- Constant trade-offs between coverage and depth of analysis
With Wiser:
- Competitive prices are visible instantly
- Data exports are completed in minutes
- A lean team of buyers can confidently manage a large, fast-moving assortment
“I’d rather see my buyers connect in the morning, click a button, extract their Excel in five minutes, than spend an hour and a half scrolling competitor sites.” says Alexandre Hatterer.
Fast pricing decisions to guarantee the “right price” for customers
Today, HiFi International relies on Wiser to ensure pricing decisions happen fast enough to ensure customers get the right price at the right time. As cross-border competition intensifies and pricing moves occur later and faster, reaction speed has become a commercial requirement, not an operational nice-to-have.
By compressing pricing decision cycles from hours to minutes, HiFi can identify competitive price gaps early, align quickly, and intervene before lost sales compound. This shift has proven especially critical during peak periods like Black Friday, where delayed reactions directly translate into missed volume and unrecovered revenue.
“It’s a decision-making tool,” explains Alexandre Hatterer. “The decision remains with the person behind the screen, but without Wiser, we wouldn’t see changes fast enough.”
Rather than replacing human judgment, Wiser removes blind spots at the moments that matter most. For HiFi, this speed helps uphold a simple promise: to offer customers the right price, not necessarily the lowest, but one that is fair, consistent, and easy to understand.
Interested in learning more about Market Intelligence? Read more here: Wiser Market Intelligence
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