How Brands Optimize Promotional Strategy and Online Execution
Promotional effectiveness depends on execution across retailers. Wiser gives brands the visibility they need to understand how promotions are deployed in-market, and how they compare to competitors.
Trade marketing, sales, and category teams use Wiser to track promotional activity, special offers, and discounting behavior across retail partners. These insights help teams evaluate promotional impact, refine planning, and ensure products remain competitively positioned during key retail moments.
How teams use Wiser
- Monitor promotional pricing and special offers across retailers
- Benchmark promotional intensity against competitors
- Track delistings or availability issues tied to uncompetitive pricing
- Align promotional planning with real-world execution data
Business impact
- Improve promotional ROI through better visibility and benchmarking
- Strengthen retailer collaboration with shared performance insights
- Maintain availability and competitive presence during promotions
With Wiser, brands ensure promotional strategies translate into consistent execution.
