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whitepaper

How to Decide Between Manual Market Research and Market Intelligence

This whitepaper helps ecommerce and pricing teams understand the tradeoffs between manual market research and Market Intelligence. Learn which approach fits your decision cadence, how to avoid repeated rework, and how to build a more consistent view of pricing, promotions, and competitive change.

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What You'll Learn

  • The core difference between manual market research and Market Intelligence.

  • Where each approach works well and who it's for.

  • Why manual market research breaks down at scale.

  • How to decide which approach fits your organization.

 

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