More and more, AI shopping agents decide which retailers make a shopper’s shortlist, and some can even place the order themselves. They read your price as it is in that moment, even if it's stale, mismatched across channels or undercut by a reseller breaking MAP. This ebook covers what agent-ready pricing requires, the self-audit to run before Black Friday and where Wiser fits for retailers and brands.

• Why the agent’s shortlist is now the step that decides which retailers get the visit.
• Which signals actually move an agent’s choice (price and star ratings) and why scarcity messaging, countdown timers and strike-through pricing don’t reliably work on agents.
• Why Q4 is the stress test for agent-ready pricing, as holiday plans lock in just before agent-assisted shopping peaks.
• How retailers and brands are exposed differently, including Wiser MAP Intelligence data on how often SKUs and sellers drop below MAP.
• The four requirements of agent-ready pricing: freshness, coverage, parity and escalation.
• Seven questions to answer before Black Friday to find the gaps in your pricing operation.