Challenges
- Expanding SKU Portfolio: As TYR’s assortment and distribution footprint grew, so did the complexity of managing MAP compliance across numerous products and platforms.
- Unauthorized Resellers: The proliferation of third-party sellers, particularly on major marketplaces, made TYR’s pricing policies vulnerable to violations that could erode brand equity.
- Lack of Comprehensive Monitoring: Without automated MAP tracking, TYR lacked clarity on which products were non-compliant, when violations occurred, and which sellers were responsible.
In short, TYR needed a transparent, scalable way to monitor pricing integrity across its multi-channel footprint.
Solution
TYR teamed up with Wiser to implement a robust MAP monitoring system powered by automation and integrated data.
- Wide-Ranging MAP Tracking: Wiser monitored thousands of TYR SKUs across direct websites, Amazon, Google Shopping, and other marketplaces for MAP violations.
- Automated, Weekly Reporting: TYR received regular updates on violations, including details like the magnitude of deviation from MAP and the frequency of infractions, enabling proactive enforcement.
- CRM Integration for Actionability: Wiser’s data was integrated into TYR’s customer relationship management systems, enabling the brand to track partner performance over time, identify habitual violators, and manage enforcement workflows effectively.
Results
With Wiser’s MAP monitoring, TYR gained enduring clarity and control:
- Thousands of SKUs Monitored: Wiser kept tabs on an extensive product portfolio, granting TYR a complete compliance oversight.
- Weekly Snapshot of Violations: The brand received consistent updates on MAP infractions and unauthorized sellers, streamlining its ability to respond swiftly.
- Informed Enforcement Actions: Armed with actionable data, TYR could pinpoint non-compliant sellers and take targeted enforcement measures to protect its pricing integrity and premium position.
