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Share of Display

Get Access to Share of Display Data For Free.

Perfect for liquor, pharmacy, and grocery players, you get insights into the share of display for your brand and competitors at category, sub-category, segment, manufacturer and brand level, as well as promotional mechanics and pack types on displays.

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Live Share of Display Feed

This is a live feed of the Share of Display at category level at Coles and Woolworths. Come back to this page to see the live data at any time.

Eager to access more granular data for your category? Sign up for our free trial or contact us at contact.shareofdisplay@wiser.com for more information.

Share of Display at Coles and Woolworths

Granularity: Category level – Time period: rolling average over last 4 weeks – Region: Australia

How The Share of Display Report Works

Wiser’s in-house team of retail specialists has crafted a report that makes it simple to see how your brand's visibility compares to other players within the same category, and more. 

 

The Share of Display report offers up to seven levels of information, providing a granular look into brand visibility—covering categories, sub-categories, segments, manufacturers, brands, promotional mechanics, and pack types.

What We Track:

Off-Location Displays

Our shoppers will take pictures of any branded displays and semi-permanent assets at the store entrance or adjacent to any gondola ends. 

Gondola Ends

We’ll look for any gondola ends at the front and back of the store.

Where We Track

  • Grocery Stores
  • Liquor Stores
  • Pharmacies

How to Use Share of Display Reports

Collect granular data at the store level and assess the correlation with sales to prioritize your in-store investments. Then, maximize ROI on below-the-line activities and compare with previous activations.

Use Wiser’s share of display data to grow your category and have fact-based discussions with your retail partners.

Get inspired by other categories and benchmark the strategies of your direct and indirect competitors by assortment, promotion depth, display creative, and more.

Evaluate your store execution and use real-time data to direct your field team or collaborate directly with your retail partners.

Questions Answered:

  • What is the impact of our display location on volume uplift?
  • Are we losing market share when we are splitting gondola ends with specific competitors or pack types?
  • How is our share of display impacting our sales?
  • What is the impact of our display location on volume uplift?

Questions Answered:

  • How visible are we compared to other categories?
  • Should we benefit from better space allocation based on the growth we generate with our products?
  • What are the growing categories that might compete indirectly with us for off-location space?

Questions Answered:

  • How visible are we compared to our direct and indirect competitors?
  • Should we claim more off-location space based on our market share and growth?
  • What are the most impactful and trending POS in store?
  • How does our promo strategy compare to our competitors?
  • Are we competing with the right range, or should we boost NPD?

Questions Answered:

  • How are our activations executed in store?
  • Are our SKUs located on the right gondola ends?
  • What is the level of stock on our products during promo weeks?
  • What is our display penetration?
  • Are our displays located in hot zones?
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"Share of display data helps us identify the right promotional strategies and ensures we get the best return on our investments."

Mandy Dack

Head of Customer Marketing

Watch Full Interview
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3 min

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Eager to explore Share of Display for your category? Request your free trial today and get access to 4 weeks of data, covering all promotional activities outside the aisle.