Gap 1
Phantom Inventory
What happens:
Systems say "in stock",but the shelf is bare.
Why it matters:
Orders aren't triggered, you unknowingly lose sales.
Shelf Health
You Can’t Win the Sale if You Lose the Shelf
Wiser gives you live shelf data from real shoppers, so you never lose sales to poor execution again.
Trusted by 750+ brands and retailers globally, including:
Why Products Disappear
From empty shelves to missing tags, execution gaps are costing you.
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Gap 2
Delivery Breakdowns
What happens:
Damaged or late shipments delay shelf availability.
Why it matters:
Popular SKUs sell out fast and miss replenishment.
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Gap 3
Backroom Bottlenecks
What happens:
Product arrives, but never makes it to the shelf.
Why it matter:
Inventory sits in storage while shoppers see nothing.
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Gap 4
Planogram Misses
What happens:
Products are misplaced, blocked, or skipped entirely.
Why it matters:
Even the perfect product can’t sell from the wrong shelf.
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Gap 5
Slow Problem Detection
What happens:
Irregular audits catch issues days or weeks too late.
Why it matters:
Sales are lost and teams are stuck guessing why.
"We couldn’t see what was happening in key stores, and it took weeks to spot issues, and by then, we’d already lost sales. With Wiser, we audited 64% more stores and fixed gaps we wouldn’t have caught otherwise."
Alfonso Caballero
National Retail Operations Manager
5% of weekly sales lost
Even brief stock issues quietly slash your weekly revenue.
40% of stores off-plan
High-value SKUs get buried, while slow movers take the spotlight.
20% of stores missing key SKUs
If it’s not on shelf, it’s not in the basket. Your brand takes the hit.
4–7 days to detect issues
By the time teams act, you’ve already lost the sale.
31% of displays missing
Trade dollars burn when displays stay in storage.
Shoppers capture the shelf nationwide. Our mobile app activates real consumers to audit shelves, displays, and stock conditions in your priority retailers.
Wiser detects gaps in seconds. Store-level audits flag stockouts, voids, missing tags, and planogram non-compliance with photo evidence.
We rank your biggest execution risks. Dashboards and alerts highlight where you’re off target so your team focuses only on what matters most.
Fix it fast or trigger escalation. Teams and retail partners get instant direction, with issue tracking and feedback loops built in.
Solution
Ferrero’s team leveraged shelf images and real-time dashboards to:
- Align internal KPIs with actual in-store condition
- Drive consistency in core category execution
- Roll out a repeatable framework across five markets
Result
Accelerated compliance tracking, clear visibility across markets, and a repeatable strategy to expand into new regions.
4 min