Shelf Health
Wiser captures category context and competitive signals to add to your store view—data enrichment turns captures into comparable metrics your teams can act on.
Sales shows outcomes, not causes. Without category context—aisle dynamics, competitor secondary placements, feature activity, execution quality—you react late, miss easy wins, and struggle to defend decisions with retailers.
Gap 1
You see your items, not how the aisle is arranged or shifting.
Range, space and adjacencies change shopper choice long before POS shows it.
Gap 2
Rivals win off-shelf or cross-aisle features you don’t track.
Traffic and impulse go to them; your plans look underpowered without the context.
Gap 3
Facings shift quietly during resets or merchandising across banners.
Velocity dips look like demand issues when they’re really space losses.
Gap 4
You're shelved in a different section or with low-traffic adjacencies you can't control.
Strong SKUs get skipped when category placement isn’t as expected; this context explains sales swings and backs range/merch asks.
Gap 5
In-aisle cues (promos, pack offers, signage density) reshape how shoppers approach the shelf.
Mix and margin slide even with steady distribution; you need the context to understand.
"We couldn’t see what was happening in key stores… With Wiser, we audited more stores and fixed gaps we wouldn’t have caught otherwise."
Alfonso Caballero
National Retail Operations Manager
Even brief stock issues quietly slash your weekly revenue.
High-value SKUs get buried, while slow movers take the spotlight.
If it’s not on shelf, it’s not in the basket. Your brand takes the hit.
By the time teams act, you’ve already lost the sale.
Trade dollars burn when displays stay in storage.
Shoppers collect shelf images and quick checks in your priority retailers, with targeted automation guiding tasks for consistent inputs.
Structured extraction and enrichment turn captured photos into comparable category measures across banners.
With apples-to-apples metrics, identify rising opportunities and retailer-specific risks as competitive shifts emerge.
Fold the insights into trade plans, buyer stories, and field tasks, then track outcomes to scale what works.
Solution
Result
4 min
