How Wiser Drove 13% Improvement in Compliance for Consumer Electronics Manufacturer

Background and Challenges

A leading consumer electronics manufacturer faced challenges in optimizing promotional efforts and ensuring in-store compliance across multiple retail locations. Traditionally, they relied on their own field teams, but this approach was time-consuming, costly, and prone to inaccuracies. The lack of real-time insights limited their ability to address non-compliance and monitor in-store execution effectively.

Key obstacles they encountered included:

• A high rate of non-compliant displays, leading to missed sales opportunities.
• Limited visibility into stores without field team coverage.
• Difficulty identifying and prioritizing the most critical promotional issues.

Wiser’s Retail Intelligence Solution

To address these challenges, Wiser implemented its Retail Intelligence solution, providing the manufacturer with real-time insights into their promotional execution across retailers. Key features, benefits, and results include:

Real-Time Data Collection

Wiser’s platform allowed continuous monitoring of promotional compliance and in-store execution, revealing that 6.8% of stores lacked promotional displays, allowing the team to address gaps quickly and improve resource efficiency.

Full Visibility into Promotion Execution:

Comprehensive insights into display compliance showed 41.6% of stores had non-compliant displays, enabling the manufacturer to prioritize field team efforts and focus resources where they were needed most.

Focused Store Visits

Advanced analytics guided field teams to prioritize high-impact locations, resulting in a 13% compliance improvement, particularly around price ticket displays.

Looking Ahead

With Wiser’s continued support, the manufacturer plans to further optimize promotional execution through real-time tracking, allowing them to swiftly respond to non-compliance issues and improve overall sales performance. Wiser’s platform will remain essential for driving efficiency and improving promotional impact across their retail network.