Report

Promotions and Digitalization: Adapting to New Shopping Dynamics

Amid rising inflation and rapidly evolving purchasing behaviors, it is essential to rethink promotional strategies. This report reveals how an omnichannel approach and consistent 360° communication can maximize the impact of promotions and meet the expectations of connected consumers.

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This report highlights:

  • The impact of inflation on shopping behaviors: how consumers are changing their habits in response to inflation and the necessary adjustments to attract them with relevant offers.
  • The rise of digitalized promotions: how retailers are gradually moving away from paper flyers in favor of digital campaigns.
  • The importance of an omnichannel strategy: how an integrated experience can strengthen consumer loyalty by perfectly aligning online and in-store promotional offers.
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