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Price Monitoring

Stop Losing Sales to 
Smarter Competitors.

When you’re asked to do more with less, real-time pricing, powered by AI, lets you monitor competitors without the manual lift.

See Where You’re Missing Sales
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Trusted by 750+ brands and retailers globally, including:

  • Advance Auto Parts Logo
  • Belami eCommerce Logo
  • Best Buy Logo
  • CVS Logo
  • DigiDirect Logo
  • GNC Logo
  • HEB Logo
  • The Home Depot Logo
  • Home Hardware Logo
  • Office Depot Logo
  • True Value Logo

What's at stake

The Real Cost of 
Inconsistent Price Monitoring

Impact 1

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Sales Lost to Competitors

More than half of your product catalog is over- or under-priced, and costing you sales.

Impact 2

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Avoidable Margin Loss

Dropping prices too far without visibility can drain up to 20% of margin unnecessarily.

Impact 3

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Slow Reaction Times

By the time your team sees a price change, your competitors have already taken the sale.

Full Competitive Visibility, Zero Manual Work

Smarter pricing doesn’t need a bigger budget. Wiser helps lean teams monitor the market and react in real time, without adding headcount.

Automate price monitoring and focus on what matters.

Match your products to competitors using logic that reflects your category and strategy. No more manual searches.

Surface the hidden price differences that are driving shoppers to competitors. Know when your products are too high or low for your category.

Identify where your prices are undercutting profits. Get alerts when mismatches eat into margin so you can adjust quickly.

Catch competitor price changes the moment they happen. Update your strategy in real time to protect revenue and market share.

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Why “Tracking Prices” Isn’t 
Enough Anymore

Compare your current state to what your competitors are already doing.

Features

Catalog Coverage

Speed of Updates

Data Quality

Product Matching

Analysis Required

Actionability

Best For

Outcome

Manual Tracking

Limited SKUs/EANs
Weekly or monthly
Spreadsheets
Inconsistent
Manual
Reactive
Minimal insights required
Limited visibility and lost sales

Price Crawling

Broad but static
Weekly or daily
Limited formats
Inconsistent
Manual
Reactive
Teams with other resources
Delayed decisions and lost sales

Wiser Price Intelligence

Holistic and customizable
Real time
Flexible UI and reports
Consistently-measured
Integrated insights and alerts
Proactive
Lean teams seeking speed
Fast changes and higher margins

Explore How Teams Like Yours Transformed Their Pricing.

  • Big box retailer

    "We only had visibility into 1% of our catalog. Now we monitor 15,000 SKUs daily, automatically matched across key competitors—unlocking hidden pricing gaps and untapped revenue."

  • Home improvement retailer

    "We were spending 8–12 hours/week scraping competitor sites by zip code. Now we’ve reallocated that time to price strategy and testing new regional tactics."

  • Consumer electronics retailer

    "Our Amazon sales jumped 15% with repricing. But our own site was lagging. With Wiser, we brought that same agility to DTC—fueling new growth."

  • Appliances retailer

    "We uncovered that a key competitor was reacting to our pricing—because of Wiser’s crawl timing. That insight helped us reclaim £1M in revenue opportunity."

  • CPG retailer

    "We used Wiser to identify the right competitors and price points to launch our DTC channel. The shift from guesswork to clarity was game-changing."

Wiser Solves Execution Issues for Every Team

Action

Automatically align your products with direct competitors, no manual mapping needed.

Outcome

Reveal pricing gaps across your full assortment and prevent lost sales from mismatched or missing competitive coverage.

Action

Monitor price changes across all relevant channels, retailers, D2C, and marketplaces, daily.

Outcome

React to undercutting competitors in time to protect conversion and hold your position in dynamic categories.

Action

Get real-time alerts when key SKUs fall outside pricing thresholds you define.

outcome

Reduce response time from days to minutes, protecting margin and avoiding buy box loss without manual checks.

action

Visualize pricing trends by SKU, brand, or category over time.

outcome

Forecast shifts, optimize future promotions, and make defensible pricing decisions with confidence.

action

Export clean, actionable insights to Excel, or integrate directly into your pricing tools.

outcome

Save hours in prep time for pricing reviews, and enable faster decision-making across your team and leadership.

Fast Decisions Require Clean Data

Cheap vendors promise speed, then leave you cleaning up bad data. Only accurate matches let you act fast and protect margins.

Higher match rates, even for hard-to-compare SKUs

Greater accuracy, so you aren't comparing apples to oranges

Fewer false positives that derail pricing decisions

Clean, actionable data; not messy exports or manual analysis

Your Competitors Are Watching You. Are You Watching Them?