Skip to content

Price Monitoring

Stop Losing Time to Manual Price Checks.

In categories with huge assortments, pricing gets messy fast. AI-powered price monitoring helps you stay sharp, control discount sprawl, and protect margin across the long tail.

See Where You’re Missing Sales
shelf health dashboard illustration

Trusted by 750+ brands and retailers globally, including:

  • Advance Auto Parts Logo
  • Belami eCommerce Logo
  • Best Buy Logo
  • CVS Logo
  • DigiDirect Logo
  • GNC Logo
  • HEB Logo
  • The Home Depot Logo
  • Home Hardware Logo
  • Office Depot Logo
  • True Value Logo

What's at stake

The Real Cost of 
Inconsistent Price Monitoring

Impact 1

dollar_sign_down_icon

KVI Mispositioning Hits Conversion Fast

When visible items fall out of position, shoppers notice quickly, especially for Key Value Items (KVIs).

Impact 2

avoidable_margin_loss_icon

Promo Cadence Creates Margin Leakage

Weekly promos and seasonal pushes spread too far when pricing tiers are unclear, driving unnecessary discounting.

Impact 3

slow_problem_detection_icon

Slow Reaction Times During Peak Windows

By the time teams spot a competitor move, the promo window shifts and decisions turn into fire drills.

Full Competitive Visibility, Without More Headcount

Smarter pricing doesn’t need a bigger budget. Wiser helps lean teams monitor the market and react in real time, without adding headcount.

Automate price monitoring and focus on what matters.

Match complex assortments, pack variations, and near substitutes to true like-for-like competitors without manual mapping.

Make pricing tiers explicit so teams stay sharp on the visible basket while protecting margin on the long tail.

Catch competitor changes as they happen and coordinate updates before the promo window shifts again.

Set thresholds, rules, and reporting that align teams and reduce opinion-driven pricing debates.

STEP-1
STEP-2-v2
STEP-3-IF-STEP-4V2
STEP-4-V2

Why “Tracking Prices” Isn’t 
Enough Anymore

Compare ad hoc monitoring to a program built for high-SKU, seasonal, promo-heavy retail.

Features

Catalog Coverage

Speed of Updates

Data Quality

Product Matching

Analysis Required

Actionability

Best For

Outcome

Manual Tracking

Limited SKUs/EANs
Weekly or monthly
Spreadsheets
Inconsistent
Manual
Reactive
Minimal insights required
Limited visibility and lost sales

Price Crawling

Broad but static
Weekly or daily
Limited formats
Inconsistent
Manual
Reactive
Teams with other resources
Delayed decisions and lost sales

Wiser Price Intelligence

Holistic and customizable
Real time
Flexible UI and reports
Consistently-measured
Integrated insights and alerts
Proactive
Lean teams seeking speed
Fast changes and higher margins

Explore How Teams Like Yours Transformed Their Pricing.

  • Big box retailer

    "We only had visibility into 1% of our catalog. Now we monitor 15,000 SKUs daily, automatically matched across key competitors—unlocking hidden pricing gaps and untapped revenue."

  • Home improvement retailer

    "We were spending 8–12 hours/week scraping competitor sites by zip code. Now we’ve reallocated that time to price strategy and testing new regional tactics."

  • Consumer electronics retailer

    "Our Amazon sales jumped 15% with repricing. But our own site was lagging. With Wiser, we brought that same agility to DTC—fueling new growth."

  • Appliances retailer

    "We uncovered that a key competitor was reacting to our pricing—because of Wiser’s crawl timing. That insight helped us reclaim £1M in revenue opportunity."

  • CPG retailer

    "We used Wiser to identify the right competitors and price points to launch our DTC channel. The shift from guesswork to clarity was game-changing."

Wiser Solves Execution Issues for Every Team

Action

Automatically align your assortment to true like-for-like competitors across complex categories.

Outcome

Trusted comparisons that eliminate debate and speed category decisions.

Action

Monitor price moves across key retailers and marketplaces throughout promos and peak season.

Outcome

Faster reaction time on visible items without overcorrecting across the long tail.

Action

Set thresholds by category and KVI tier, with alerts routed to the right owner.

outcome

Governance that scales across pricing, merchandising, and ecommerce.

action

Track price and promo patterns by season, category, and competitor.

outcome

Better seasonal planning and fewer last-minute exceptions.

action

Deliver dashboards by role for ecommerce leaders, merchandising, and pricing managers.

outcome

Clear accountability and measurable outcomes by category.

Fast Decisions Require Clean Data

Cheap vendors promise speed, then leave you cleaning up bad data. Only accurate matches let you act fast and protect margins.

Higher match rates, even for hard-to-compare SKUs

Greater accuracy, so teams compare true equivalents

Fewer false positives that derail pricing reviews

Clean, actionable data; not messy exports or manual analysis

Your Competitors Are Watching You. Are You Watching Them?