Case Study
OtterBox faced challenges monitoring MAP compliance across a competitive and expanding marketplace. By leveraging Wiser’s MAP monitoring solution, OtterBox streamlined pricing oversight, identified violators, and consolidated key data into an actionable dashboard. This empowered them to enforce MAP policies effectively, reduce counterfeit-related support costs, and protect their brand in a fast-growing industry.
Consumer Electronics
North America
500 - 1,000
OtterBox, the top-selling phone case brand in America, has built its reputation on designing durable and reliable smartphone cases. Operating since 1998, the multi-million-dollar brand leads the competitive mobile accessories market by offering premium products that combine functionality and style.
However, with success comes complexity. OtterBox faced mounting challenges in monitoring and enforcing its Minimum Advertised Price (MAP) policy across an ever-expanding network of resellers and marketplaces. To tackle these challenges and protect its brand value, OtterBox partnered with Wiser, leveraging their MAP monitoring solution to drive compliance, reduce inefficiencies, and preserve market integrity.
As the leader in a highly competitive industry, OtterBox encountered significant challenges in maintaining control over its pricing and combating unauthorized sellers:
These challenges not only impacted OtterBox’s ability to protect its pricing integrity but also opened the door for unauthorized sellers to dilute their brand image. The team needed a flexible and robust solution to centralize data, identify violations, and take decisive action.
OtterBox partnered with Wiser to implement a comprehensive MAP monitoring solution tailored to their needs:
This robust solution not only streamlined OtterBox’s processes but also empowered their team to address pricing issues with confidence and efficiency.
“Before Wiser, Otterbox had no real way of enforcing their MAP policy. Now, the can actively go after MAP violaters and catch them to protect their brand.”
OtterBox
The collaboration between OtterBox and Wiser delivered tangible, measurable results that transformed their approach to MAP enforcement:
OtterBox’s partnership with Wiser demonstrates the critical role of data-driven solutions in protecting brand integrity and streamlining MAP compliance. With Wiser’s MAP monitoring tools, OtterBox overcame the inefficiencies of manual processes, gained real-time visibility into violations, and empowered their team to take proactive measures against unauthorized sellers.
By centralizing data, reducing costs, and improving operational efficiency, OtterBox not only safeguarded its pricing strategy but also enhanced its ability to compete in a crowded market. This partnership highlights the value of leveraging advanced technology to protect brand value and drive long-term success.