Protecting Partnerships: How Meyer Improved Retailer Trust and Reduced MAP Violations with Wiser

Background

For nearly four decades, Meyer Corporation has been a premier manufacturer of cookware and kitchenware in the United States. Its portfolio includes renowned brands such as Circulon, Farberware, and Rachael Ray, with products available at major retailers like Walmart, Target, Wayfair, and Kohl’s.

Maintaining consistent pricing across a vast array of products and retail partners is crucial for Meyer to uphold its brand reputation. The company enforces MAP policies to ensure that its products are advertised at or above predetermined prices, preserving brand value and supporting retailer relationships.

Challenges

Meyer faced several challenges in enforcing its MAP policies:

• Manual Monitoring Limitations: Relying on manual processes to track pricing across numerous retailers was time-consuming and prone to errors. Without automation, teams waste valuable hours and risk missing violations, allowing pricing issues to persist and damage the brand.
• Unauthorized Sellers: Identifying and addressing unauthorized retailers who violated MAP policies proved difficult without automated tools. Unauthorized sellers can undercut pricing, confuse customers, and create conflict with trusted retail partners who are playing by the rules.
• Brand Reputation Risks: Inconsistent pricing and MAP violations threatened to erode brand equity and disrupt relationships with compliant retail partners. Repeated violations diminish consumer trust and signal to partners that the brand isn’t serious about protecting its value, potentially weakening long-term business ties.

Solution

To address these challenges, Meyer implemented Wiser’s MAP Execution solution, which offered:

• Automated Monitoring: Meyer implemented automated, rule-based monitoring for its high-priority SKUs across both authorized and unauthorized retailers. The system scans thousands of product listings each week, flagging any pricing below the set MAP threshold. This automation ensures comprehensive, consistent oversight without manual effort, freeing up internal teams and reducing the chance of missed violations.
• Scalable Enforcement: With Wiser, Meyer gained the ability to quickly identify and prioritize MAP violations across a growing number of SKUs and retailers. The platform enables automated alerts and customized workflows to escalate issues internally or notify sellers directly. Meyer can now enforce its MAP policy with speed and consistency, even as its product and retailer footprint expand, keeping the brand protected at scale.
• Data-Driven Insights: Wiser’s intuitive dashboards and customizable reports allow Meyer’s sales, marketing, and executive teams to visualize pricing trends, identify problem sellers, and evaluate enforcement performance over time. These insights empower better decision-making, whether it’s adjusting enforcement strategy, refining channel partnerships, or communicating value to retail partners.

“Wiser is perfect for our needs at Meyer. We came to them with several complicated thoughts to our MAP policy and they put a team of people dedicated to make it work. And it does!”

Amanda Cantrell

Sales Analyst

Results

Since partnering with Wiser, Meyer has achieved significant improvements:

• Reduced MAP Violations: Meyer saw a significant reduction in MAP violations within the first three months of implementing Wiser’s automated solution. With weekly scans across hundreds of SKUs, violations were flagged and addressed faster, leading to more consistent pricing across retail channels. This directly contributed to improved brand consistency and reduced friction with channel partners.
• Operational Efficiency: By eliminating manual tracking and reporting, Meyer reallocated 10+ hours per week per team member previously dedicated to monitoring violations. Those resources are now focused on higher-value initiatives, such as retailer support, product launches, and performance analysis, without compromising compliance.
• Enhanced Retailer Relationships: The consistent enforcement of MAP policies, now backed by timely, data-driven insights, led to a notable decrease in retailer disputes and stronger alignment across key partners. Retailers now trust that Meyer enforces pricing fairly and uniformly, creating a more collaborative and predictable business environment.

Conclusion

By leveraging Wiser’s automated solutions, Meyer has fortified its brand integrity and streamlined its MAP enforcement, transforming a once manual, reactive process into a scalable, proactive strategy. With fewer violations, better data visibility, and stronger relationships with retail partners, Meyer is now equipped to protect its pricing strategy across channels. These improvements not only safeguard short-term revenue but also position the company for long-term growth and resilience in an increasingly competitive cookware market.