San Francisco, CA — April 16, 2026 — Wiser, a leading retail intelligence platform helping brands and retailers win at the moment of purchase, announced two key leadership updates as the company continues to scale its global operations and expand its AI-powered capabilities.
Wiser equips more than 750 global brands and retailers to move faster on pricing, assortment, and in-store execution by turning real-time data into decisive action across the shopper journey. The platform provides visibility across more than 10 billion products, 150,000 sellers, and 600,000 stores.
Devon Walczak has been promoted to Chief Operating Officer, and Sarah Phliponeau has joined the company as Global Head of Sales & Marketing.
“These leadership appointments build on the strength of our team and position us for an exciting phase of transformation and growth at Wiser,” said Michael Richards, CEO of Wiser. “Devon and Sarah bring the energy, leadership and cross-functional perspective needed to execute at the next level as we continue to expand our platform and embed AI into how work gets done.”
Walczak, who has been with Wiser for more than 11 years, brings deep expertise across operations and customer delivery. As COO, she oversees operations, customer experience, delivery, and support, ensuring seamless execution and continued value delivery for Wiser’s global customer base.
Her expanded role reflects Wiser’s focus on operational excellence and delivering a consistent, high-quality experience across every customer touchpoint.
“I’ve spent over a decade at Wiser and have seen firsthand how we’ve grown into a leading retail intelligence platform,” said Walczak. “We have strong momentum to keep building from here by expanding how we deliver for customers and strengthening our position in the market. I’m looking forward to leading our teams to execute against that opportunity.”
Phliponeau joins Wiser from NielsenIQ, where she built and led high-performing commercial teams. She brings a builder’s mindset, with experience developing scalable go-to-market motions, refining messaging, and aligning sales and marketing into a cohesive growth engine.
At Wiser, she will lead global sales and marketing efforts, working across teams to sharpen how we go to market and deepen engagement with customers across key markets.
“Wiser has built a strong platform and a clear position in the market,” said Phliponeau. “I’m excited to build on that foundation, scaling how we engage with customers and continuing to expand our impact globally.”
Wiser is focused on executing an innovative product roadmap in 2026, including continued investment in AI-driven capabilities across the platform.
As Wiser expands how intelligence is delivered, customers will benefit from faster insights, more automated workflows, and a clearer path from data to action across pricing, assortment, and in-store execution.
Wiser equips brands and retailers with real time intelligence to win the crucial moment when shoppers decide to buy (or not). With visibility across 10 billion products and 600, 000 stores, you react first to price changes, shelf issues, and competitive moves, to guide the shopper journey and capture more sales. Trusted by 750+ customers worldwide, Wiser turns data into decisive action, online and in-store.