2025 has been an interesting (chaotic) time for pricing analysts. When new U.S.-China tariffs hit earlier this year, conventional wisdom pointed to broad price inflation across electronics. But what happened in Computer Peripherals was far messier, and far more instructive, for modern price management strategies.
Our latest report on tariff impacts reveals a fragmented pricing landscape, where some retailers passed on costs while others absorbed them. If you work in retail pricing or manage omnichannel pricing strategies, this report is essential reading.
The report covers pricing data from January to June 2025 across Best Buy, Amazon, Walmart, and Macy’s. Rather than showing a clear upward trend, pricing response was inconsistent:
These diverging strategies make one thing clear: tariffs have become a pressure test for pricing teams. Whether you're using automated pricing tools or working with legacy systems, the old playbooks no longer apply.
For those focused on dynamic pricing optimization, this report is a case study in volatility. In the storage category alone, Best Buy prices spiked 40% in April, only to crash by June. Amazon’s printer prices surged and then flatlined. Retailers are not only responding to cost increases, but they’re reacting to inventory volatility, brand dynamics, and competitive pricing pressures.
Whether you're in ecommerce pricing, working on omnichannel strategy, or part of a consumer electronics brand, the message is the same: tariffs aren’t just an economic event, they’re a strategic inflection point.
Use this moment to re-evaluate:
Read the full 2025 Tariff Report on Computer Peripherals
Explore category-by-category breakdowns, retailer price trends, and brand-level SKU shifts. With pricing under pressure, smart price management is more critical than ever.
Access the full report here