New brands trying to grow in retail often face the same issue: limited visibility. It’s not about product quality. It’s about proving that the product works when it’s actually on the shelf.
That starts with showing the right data. Retail Intelligence gives you what you need to show execution, performance, and potential, all in one place.
This article walks through how newer brands can use Wiser’s tools to get real numbers, learn from them, and build a story that buyers can trust.
Buyers have too many products to evaluate and not enough time. If your brand is unknown, they look for signs of risk: no sales history, small team, no proof the product will move.
That’s where many brands hit a wall. Good ideas fail when execution isn’t visible or consistent.
You don’t need more spin. You need to show what’s happening in stores and why it matters.
If your product isn’t on the shelf, nothing else matters. A strong retail story starts with clear execution data.
Wiser helps you track:
This is practical data you can act on. It also helps you explain wins and losses without guessing.
Once you’re in even a handful of stores, the next step is to learn what worked and use that to open more doors. Here's how:
Get eyes on the shelf. Whether through your team, a partner, or Wiser’s crowd, make sure your product is available and displayed right. If you don’t know what happened, you can’t explain the results.
Don’t just look at total sales. Use Wiser’s store-level data to spot patterns:
This helps you avoid guessing and focus on facts.
Use surveys or mystery shopper data to collect:
This adds depth to your report. You’re not just saying the product sold—you’re showing why.
Bring all your data together: store visits, execution, sales, and shopper feedback. Put it into a format that’s easy to share and consistent across new launches.
Wiser lets you create simple reports that show what happened and why it matters. This becomes your proof when talking to new buyers.
When you show that you’re tracking performance at store level, acting on insights, and closing gaps, buyers see you differently. You’re not just asking for shelf space. You’re showing that your brand can perform when given the chance.
That matters, especially in categories where most new items don’t last long.
Good products need more than good marketing. They need to be seen. They need to be available. And they need data to back up their impact.
Retail Intelligence helps you tell that story clearly. For new brands, that can be the difference between staying local or scaling into new accounts.
→ Wiser’s Retail Intelligence Solution
→ How Retail Audits Work
→ Talk to Our Team
Suspect there’s a bottleneck impacting your brand story? Calculate the impact of missed retail execution opportunities here.