Wiser | Better Data, Better Decisions

1P or 3P: How Brands Sell on Amazon and Walmart

Free whitepaper

First-party (1P) or third-party (3P)? Which selling strategy will best serve your business and your customers? Wiser’s latest whitepaper defines 1P and 3P eCommerce selling through the lens of Amazon and Walmart.


Within the whitepaper, you can learn:

  • The definitions of 1P and 3P selling
  • The pros and cons of 1P and 3P selling
  • How brands approach eCommerce marketplaces
  • How 1P and 3P selling work on Amazon and Walmart


Download your free whitepaper to learn more about how you can capitalize on the large audiences of Amazon and Walmart with the right selling strategy for you.

Become an expert on eCommerce marketplace selling.

How Wiser Drives Better Decisions

  • Billions of Data Points

    The most comprehensive coverage both online and in-store with more data points added every day

  • World Class Support

    Every customer is assigned a dedicated account manager to ensure success

  • Actionable Insights

    Easily analyze big data to make confident decisions that drive impactful results

  • Omnichannel Coverage

    A complete view of the retail landscape on and offline to optimize your entire business

  • High Quality Data

    We combine the power of data science with 
human validation to ensure the highest quality and accuracy

  • Increased Efficiency

    Automated data collection and workflow processes for measurable cost and time savings