Wiser Solutions®

Tracker

Market listening for eCommerce.



    Experience a unique way of listening to eCommerce marketplaces with Wiser Solutions Tracker. This simple plug-in for Chrome and Firefox browsers triggers when you visit a retailer’s website, highlighting products directly on the page for easy analysis.

    No new software to learn, no confusing interface to click through—just fast, clear insights.

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    Measure Your Position Compared to Your Market

    Get the answers to the following questions in seconds after you visit an eCommerce website:

    • Am I the cheapest supplier for the products promoted on our homepage?
    • What is my price difference compared to the cheapest competitor for each product in a specific category?
    • Which competitor was the first to run a promotion for a specific product?

    These aren’t the only insights captured. Our Tracker plug-in immediately displays embedded competitive data on the website so you get quick data visualizations and trends.

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    The Most Complete Market Listening Solution for eCommerce

    The value of this Wiser tool is in its simplicity, immediacy, and completeness. Install the plug-in on your browser and data appears when you load a website. It’s that simple. It’s also insightful. Items highlighted on the page will include:

    • Number of products listed.
    • Unavailable (out-of-stock) items.
    • Promotional gaps (where your competitor is running a promotion and you are not).
    • Google search engine results, such as where your product page ranks and for which product keywords.

    Supplemental or Stand-Alone Tool

    Go to the same websites you already visit, except now with added insights layered on top of what you normally see. Many Wiser customers purchase Tracker as a supplemental tool in addition to another core Wiser offering—it pairs nicely with Analytics and Price Intelligence, for example. However, Tracker is available as a stand-alone product.

    What’s Included with Wiser’s Tracker Plug-In

    01

    Chrome or Firefox plug-in.

    02

    Insights highlighted on top of eCommerce websites.

    03

    That’s it. Even this list is simple.

    Who Uses Wiser’s Tracker?

    Retail professionals of all types turn to Wiser's online platform.

    Marketing

    • Research prices before major marketing launches to prepare for success.
    • Look up competitor prices on specific product lines to inform marketing tactics.
    • Monitor price changes over time to make the right marketing decisions at the right time.
    • Monitor and manage prices across multiple online channels.
    • See pricing recommendations to determine how your prices compare against competitors.
    • Grow your online channels with minimal effort and tailor pricing strategies to your goals.
    • Get category and brand-specific pricing insights.
    • Break down large scale product catalogs into manageable groupings.
    • Manage head, core, or tail SKUs and similar segments.
    Learn More