Retail Intelligence

The most advanced out-of-aisle visibility report ever produced.

Get your weekly view of all promotional activities outside the aisle. Perfect for liquor and grocery channels, we send our mystery shoppers into stores and then package their insights into a share of visibility report segmented by categories, sub-categories, manufacturers, brands, promotional mechanics, and pack types. 

Trusted by the best in Retail

  • Beiersdorf logo
  • Brown Forman logo
  • Mars Wrigley logo
  • Pepsi Co. logo
  • Unilever logo
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Where We Look

Visibility Into the Stores That Matter

Wiser’s Share of Visibility report puts actionable insights into the hands of your sales, category, marketing, or field teams. The report answers their critical questions and quickly illustrates whether you are receiving the best possible ROI for your displays and secondary placements.

Off-Location Displays

Our shoppers will take pictures of any branded displays and semi-permanent assets at the store entrance or adjacent to any gondola ends.

Gondola Ends

We’ll look for any gondola ends at the front and back of the store.

Wiser Solutions, Inc. In-Store gather intelligence illustration

How to Use Share of Visibility Reports

Questions Answered:

What is the impact of our display location on volume uplift?

Are we losing market share when we are split gondola ends with specific competitors or pack types?

How is our share of display impacting our sales?

What is the impact of our display location on volume uplift?

How visible are we compared to other categories?

Should we benefit from better space allocation based on the growth we generate with our products?

What are the growing categories that might compete indirectly with us for off-location space?

How visible are we compared to our direct and indirect competitors?

Should we claim more off-location space based on our market share and growth?

What are the most impactful and trending POS in store?

How does our promo strategy compare to our competitors?

Are we competing with the right range, or should we boost NPD?

How are our activations executed in store?

Are our SKUs located on the right gondola ends?

What is the level of stock on our products during promo weeks?

What is our display penetration?

Are our displays located in hot zones?

How The Share of Visibility Report Works

Wiser’s in-house team of retail specialists has crafted a report that makes it simple to see how your brand share of visibility compares to other players within the same category, and more. The Share of Visibility reports offers up to seven levels of information, offering a granular look into brand visibility—covering categories, sub-categories, segments, manufacturers, brands, promotional mechanics, and pack types.

    Available In:

  • Grocery Stores

    Categories available include health and beauty, snacks, confectionery, beverages, home care, and more.

  • Liquor Stores

    Categories available include spirits, wine, RTD, beer, cider, and more.

Store stand Shelf software

Data Trusted & Tested by Brands

As part of our Perfect Store KPIs share of display is a really important element. The reports enable us to determine trends and activity patterns which then allows us to understand promotional frequency and depth and from that we’re able to strategise and determine what are the right promotional activities that we want to embark on. We utilise that information to ensure that we’re getting the best return on investment for our displays and secondary placements. So it has influenced where we’re investing and how often we’re doing displays.

Mandy Dack

Head of Customer Marketing

Actionable insights are a conversation away.

We’d love to give you immediate access to our Commerce Execution Suite, but first we need some information. Help us learn about your business so we can recommend an ideal solution.