Ecommerce Blog
Brick & Mortar Blog
  • Every major retailer knows that optimizing the use of big data is important for success in today’s retail climate. That said, less than half are happy with how they currently manage their retail data analysis. Every company now has a data science team. They help optimize, and find trends in…

  • The minimum advertised price is meant to protect your product’s value. Contracts are agreed upon between brands and retailers with a minimum price that the product can be sold. This protects brands and manufacturers from losing money or running the risk of having consumers…

  • How much have cell phones changed in the last 5 years? Are you still driving the same car you drove 15 years ago? Then why do you still rely on the same, old fashioned methods for your in-store audits? By discovering how to improve the in-store data collection process, you can save time and money…

Analytics Blog
  • Years ago Borders was the place to be. I bought countless presents there, spent afternoons reading at the café they had in store, and then one day *poof* stores starting closing left and right. As a consumer, this was jarring—a leader in the books, movies, and music space was gone, seemingly out of the blue.

  • Words used to talk about eCommerce and analytics are usually clear to those who have a long tenure in the industry, but in some cases the terminology isn’t obvious—especially considering that different words are used to refer to the same or similar things and that the industry changes quickly.

  • The retail industry we’ve grown used to is cutthroat. It’s eat or get eaten, which is why competitor insights have become requisite to get ahead. Especially when it comes to online retail, gaining a comprehensive view into competitor strategy and how that could…