Price and Prejudice: Putting a Price Tag on Brand Value
With Black Friday and the holiday shopping season fast approaching, promotional copy like the above will soon be splashed across ecommerce sites all over the web. Holiday sales, doorbusters, and loss-leaders will lure customers looking for presents for their loved ones…
Shades of Gray: MAP Avoidance Tricks, Gray Market Sellers, and How to Beat Them
Resellers often want to offer products at competitive prices, and for good reason. Being the low price leader is a quick way to see an uptick in sales. But this can come at a steep cost down the line for their brand value and that of their suppliers.
Following the MAP: Monitoring Your Retail Channels for MAP Violations
In our previous column on brand protection, we looked at the reasoning for creating a minimum advertised price (MAP) policy to protect brand value. But a MAP policy that covers all your bases will do no good if you have no way of monitoring…
Why Does Your Data Scientist Ask for More Retail Audits?
Every major retailer knows that optimizing the use of big data is important for success in today’s retail climate. That said, less than half are happy with how they currently manage their retail data analysis. Every company now has a data science team. They help optimize, and find trends in…
Are retailers committing MAP violations?
The minimum advertised price is meant to protect your product’s value. Contracts are agreed upon between brands and retailers with a minimum price that the product can be sold. This protects brands and manufacturers from losing money or running the risk of having consumers…
Improving Your In-Store Data Collection Process
How much have cell phones changed in the last 5 years? Are you still driving the same car you drove 15 years ago? Then why do you still rely on the same, old fashioned methods for your in-store audits? By discovering how to improve the in-store data collection process, you can save time and money…
What retailers can learn from the downfall of borders
Years ago Borders was the place to be. I bought countless presents there, spent afternoons reading at the café they had in store, and then one day *poof* stores starting closing left and right. As a consumer, this was jarring—a leader in the books, movies, and music space was gone, seemingly out of the blue.
A glossary for eCommerce analytics
Words used to talk about eCommerce and analytics are usually clear to those who have a long tenure in the industry, but in some cases the terminology isn’t obvious—especially considering that different words are used to refer to the same or similar things and that the industry changes quickly.
What promotional data reveals about competitor go-to-market strategy
The retail industry we’ve grown used to is cutthroat. It’s eat or get eaten, which is why competitor insights have become requisite to get ahead. Especially when it comes to online retail, gaining a comprehensive view into competitor strategy and how that could…