A whopping 68% of consumers add something to their cart while shopping online, but never complete the purchase. And this number is increasing year over year. But wait – it’s not just bad and ugly, there’s some good news too. Just because a shopper isn’t ready to purchase right away doesn’t mean they will forget about the item forever. This infographic highlights key statistics about cart abandonment that will have you feeling a lot more optimistic.
And in case you missed it, check out Part 1