Even if brands sell direct to consumer, many still rely heavily on their distribution networks. But how do they know that their resellers are offering their products at fair prices and aren’t driving down their brand value with bargain basement prices? While 15% of authorized sellers violate MAP, this jumps up to 53% for unauthorized sellers. That’s why brands use Quad to assess their brand health and ensure compliance with the MAP policies to keep their brand strong. Quad’s latest infographic gives brands tips to test their brand health and ensure resellers (authorized or not) are complying with the policies they’ve put in place.