Shelf Intelligence
Gather store-level intelligence for improved retail execution.
Can you say with confidence how your brand looks on a shelf? How shoppers perceive your brand? Which competitive trends exist in your channel? If not, get near real-time insights into shoppers and shelves for improved brand perception and on-shelf visibility.
Trusted by the best in retail
You Can’t Fix What You Can’t See
Ask consumers the questions that matter most to your business. Tap into Wiser’s network of crowdsourced shoppers to understand customer attitudes, inform marketing decisions, and launch new products with targeted data in support.
Popular capabilities
Product Perceptions
Quantify how shoppers feel about your brand with near real-time data, so you understand exactly how your products look through your customers’ eyes.
Learn MoreBuyer Motivations & Reasoning
Stop guessing why products sell and ask customers directly, finally getting that hard data to clearly state why shoppers buy your products—or your competitors’ products.
Learn MoreImprove visibility into specific retail channels, especially the ones that have inconsistent, ineffective go-to-market strategies. Get channel insights to improve merchandising and product execution with Wiser’s Channel & Retailer Trends.
Popular capabilities
Product & Price Validations
Deploy Wiser’s crowdsourced shoppers into stores to capture how your product appears on store shelves, including how it’s priced compared to the competition.
Learn MoreFront-of-Store Visibility
Gather data on individual stores to measure the impact the locations have on your brand sales, whether rate of recommendations, store associate knowledge, or other factors.
Learn MoreWhy put up with lagging sales and lost market share to your competitors? Increase your visibility into brick-and-mortar competitors and categories to create more effective sales and marketing strategies. Use Wiser to capture data on competitive positioning, growth trends, market execution, and more.
Popular capabilities
Pricing & Promotions
Quickly measure pricing at strategic retail locations, either your prices or your competitors—including markdowns and promotions.
Learn MoreCompetitive Presence
Get first-hand data from Wiser’s mystery shoppers on competitive displays, planograms, share of shelf, and other marketing campaigns.
Learn MorePositioning & Growth Trends
Measure how your brand stacks up against the competition to identify gaps where you can beat the other guys and increase sales.
Learn MoreWith the Wiser capability, we’re obviously getting the pictures, which is super helpful, because you can see what the data actually looks like get a little bit more context, but then they also have in their platform a way for us to drill down to this at a much bigger quantitative scale and code the stores based on what they look like.
Casey Berns
Associate Director Shopper Insights and Category Advisory Services | The Clorox Company
Wiser has been a game changer for us. There is no doubt our ability to see and understand our shelf presence in real time is a big factor in our success.
Neil Kimberley
Chief Strategy Officer | Essentia
Why Choose Wiser?
Campaign Simulation
Before you become a customer, we use our proprietary Campaign Simulator to model the expected success of your campaign. The Campaign Simulator considers thousands of regional, historical, and financial datapoints to forecast expected stores, anticipated costs, and timeline.
Shopper Apps
Our brick-and-mortar data is captured via our B2C mystery shopping apps, Snooper and Mobee. Through these apps, our network of mystery shoppers collects insights on your behalf based on your predefined business objectives. The apps allow us to capture insights at the scale and speed you need.
Consultative Approach
We work closely with you to develop clear, concise business objectives for data collection. Then, we turn your objectives into effective campaigns to be launched via our shopper apps. Our years of experience building mystery shopping strategies allows us to craft the ideal Missions for your goals, ensuring that the data returned is high-quality, relevant, and actionable.
Swarm Health
Our network of mystery shoppers is known as the “swarm,” and it’s one of our greatest assets because these smartphone-enabled shoppers are on the ground capturing data for your business. We focus on improving the health of our swarm by creating an intuitive and engaging mobile app and offering a rewards program to ensure their continued use of our shopper apps.
Get a free consultation
We’d love to learn more about your business needs and discuss how we can help you deliver the results you want.