Shelf Intelligence

Gather store-level intelligence for improved retail execution.

Can you say with confidence how your brand looks on a shelf? How shoppers perceive your brand? Which competitive trends exist in your channel? If not, get near real-time insights into shoppers and shelves for improved brand perception and on-shelf visibility.

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You Can’t Fix What You Can’t See

Shopper Sentiment

Retailer Insights

Competitive & Category Intelligence

Ask consumers the questions that matter most to your business. Tap into Wiser’s network of crowdsourced shoppers to understand customer attitudes, inform marketing decisions, and launch new products with targeted data in support.

Popular capabilities

Product Perceptions

Quantify how shoppers feel about your brand with near real-time data, so you understand exactly how your products look through your customers’ eyes.

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Buyer Motivations & Reasoning

Stop guessing why products sell and ask customers directly, finally getting that hard data to clearly state why shoppers buy your products—or your competitors’ products.

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Improve visibility into specific retail channels, especially the ones that have inconsistent, ineffective go-to-market strategies. Get channel insights to improve merchandising and product execution with Wiser’s Channel & Retailer Trends.

Popular capabilities

Product & Price Validations

Deploy Wiser’s crowdsourced shoppers into stores to capture how your product appears on store shelves, including how it’s priced compared to the competition.

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Front-of-Store Visibility

Gather data on individual stores to measure the impact the locations have on your brand sales, whether rate of recommendations, store associate knowledge, or other factors.

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Why put up with lagging sales and lost market share to your competitors? Increase your visibility into brick-and-mortar competitors and categories to create more effective sales and marketing strategies. Use Wiser to capture data on competitive positioning, growth trends, market execution, and more.

Popular capabilities

Pricing & Promotions

Quickly measure pricing at strategic retail locations, either your prices or your competitors—including markdowns and promotions.

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Competitive Presence

Get first-hand data from Wiser’s mystery shoppers on competitive displays, planograms, share of shelf, and other marketing campaigns.

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Positioning & Growth Trends

Measure how your brand stacks up against the competition to identify gaps where you can beat the other guys and increase sales.

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With the Wiser capability, we’re obviously getting the pictures, which is super helpful, because you can see what the data actually looks like get a little bit more context, but then they also have in their platform a way for us to drill down to this at a much bigger quantitative scale and code the stores based on what they look like.

Casey Berns

Associate Director Shopper Insights and Category Advisory Services | The Clorox Company

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Wiser has been a game changer for us. There is no doubt our ability to see and understand our shelf presence in real time is a big factor in our success.

Neil Kimberley

Chief Strategy Officer | Essentia

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Why Choose Wiser?

Campaign Simulation

Before you become a customer, we use our proprietary Campaign Simulator to model the expected success of your campaign. The Campaign Simulator considers thousands of regional, historical, and financial datapoints to forecast expected stores, anticipated costs, and timeline.

Mobee App

Our brick-and-mortar data is captured via the Mobee App, our B2C brand and mystery shopping app. Through Mobee, our network of mystery shoppers collects insights on your behalf based on your predefined business objectives. Mobee allows us to capture insights at the scale and speed you need.

Consultative Approach

We work closely with you to develop clear, concise business objectives for data collection. Then, we turn your objectives into effective campaigns to be launched via the Mobee App. Our years of experience building mystery shopping strategies allows us to craft the ideal Missions for your goals, ensuring that the data returned is high-quality, relevant, and actionable.

Swarm Health

Our network of mystery shoppers is known as the “swarm,” and it’s one of our greatest assets because these smartphone-enabled shoppers are on the ground capturing data for your business. We focus on improving the health of our swarm by creating an intuitive and engaging mobile app and offering a rewards program to ensure their continued use of Mobee.

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We’d love to learn more about your business needs and discuss how we can help you deliver the results you want.