Store Operations

The complete picture of your retail stores’ on-the-ground performance.

Can you say with confidence how your store locations look in your shoppers’ eyes? Whether cleanliness, stock levels, store associates, or other factors are affecting sales? If not, mobilize Wiser’s crowd to get visibility into stores at scale.

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Hard Data at Scale

On-Premise Insights

Get a complete picture of store performance, capturing data that can provide crucial context to the sales numbers coming from individual locations.


Use Wiser’s network of smartphone-enabled shoppers to show you exactly what is happening on the ground, in near real-time and at a scale hard to achieve reliably and objectively.

Popular capabilities

Associate Interactions

Don’t miss sales due to poor associate interactions. Measure which stores’ associates excel at helping customers, restocking, cleaning, and other tasks.

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Traffic Metrics

Acquire shopper feedback on foot traffic across locations. Send Wiser’s mystery shoppers into stores to comment on the number of people inside or whether or not the store is busy.

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Stock Levels

Do stock levels differ across store locations? Are the number of SKUs you believe are there actually inside the store? Find out what’s the truth on the ground.

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Welcome & Checkout Experience

Determine whether your welcome and checkout experiences match your expectations, plus gather quantifiable data to support your decision-making.

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With the Wiser capability, we’re obviously getting the pictures, which is super helpful, because you can see what the data actually looks like get a little bit more context, but then they also have in their platform a way for us to drill down to this at a much bigger quantitative scale and code the stores based on what they look like.

Casey Berns

Associate Director Shopper Insights and Category Advisory Services | The Clorox Company

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Wiser has been a game changer for us. There is no doubt our ability to see and understand our shelf presence in real time is a big factor in our success.

Neil Kimberley

Chief Strategy Officer | Essentia

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Why Choose Wiser?

Campaign Simulation

Before you become a customer, we use our proprietary Campaign Simulator to model the expected success of your campaign. The Campaign Simulator considers thousands of regional, historical, and financial datapoints to forecast expected stores, anticipated costs, and timeline.

Mobee App

Our brick-and-mortar data is captured via the Mobee App, our B2C brand and mystery shopping app. Through Mobee, our network of mystery shoppers collects insights on your behalf based on your predefined business objectives. Mobee allows us to capture insights at the scale and speed you need.

Consultative Approach

We work closely with you to develop clear, concise business objectives for data collection. Then, we turn your objectives into effective campaigns to be launched via the Mobee App. Our years of experience building mystery shopping strategies allows us to craft the ideal Missions for your goals, ensuring that the data returned is high-quality, relevant, and actionable.

Swarm Health

Our network of mystery shoppers is known as the “swarm,” and it’s one of our greatest assets because these smartphone-enabled shoppers are on the ground capturing data for your business. We focus on improving the health of our swarm by creating an intuitive and engaging mobile app and offering a rewards program to ensure their continued use of Mobee.

Get a free consultation

We’d love to learn more about your business needs and discuss how we can help you deliver the results you want.