Rue La La
How Wiser’s competitive insights helped scale their business.
About Rue La La
Founded in 2008, Rue La La is a $400 million retailer touting style delivered daily. As a members-only retailer that brings the very best in selection and prices to its shoppers, Rue La La required a partner that was able to bring the very best in pricing intelligence across its assortment.
“Manual price comping is impossible, given our product breadth, but Wiser enables us to stay competitive and continue to deliver value to our customers.”
GABRIEL KLEIN | Rue La La
Product Information Challenges
Rue La La faced some unique challenges in pulling back accurate pricing information by matching product information to competitors, since they operate on a daily deal model. Across their product assortment they had competitors’ listings with different naming conventions and different product details, including multiple brand designations and different product conditions. This made it difficult to match products with competitors’ in order to benchmark pricing and improve merchandising.
Wiser is a match made in heaven
- Matches product information using proprietary matching algorithms and advanced data gathering strategies
- Works seamlessly alongside the Rue La La merchandising team
- Provides on-demand competitive intelligence
- Allows Rue La La to reprice based on competitor pricing