About Rue La La
Founded in 2008, Rue La La is a $400 million retailer touting style delivered daily. As a members-only retailer that brings the very best in selection and prices to its shoppers, Rue La La required a partner that was able to bring the very best in pricing intelligence across its assortment.
“Manual price comping is impossible, given our product breadth, but Wiser enables us to stay competitive and continue to deliver value to our customers.”
Product Information Challenges
Rue La La faced some unique challenges in pulling back accurate pricing information by matching product information to competitors, since they operate on a daily deal model. Across their product assortment they had competitor’s’ listings with dierent naming conventions and dierent product details, including multiple brand designations and different product conditions. This made it difficult to match products with competitors to benchmark pricing against and optimally merchandise.
Wiser is a match made in heaven
- 1Matches product information using proprietary matching algorithms and advanced data gathering strategies
- 2Works seamlessly alongside the Rue La La merchandising team
- 3Provides on-demand competitive intelligence
- 4Allows Rue La La to reprice based on competitor pricing