Wiser Solutions
Wiser Solutions Logo Wiser Solutions Logo
  • The Suite
  • Solutions

    Featured Solution

    Illustration depicting Price Management

    Consumer Experience

    Understand how shoppers interact with your brand.

    Learn More

    How To Use Online

    Consumer Experience

    Understand how shoppers interact with your brand.

    Price Management

    Build and optimize pricing strategies for your product catalog to set the best prices.

    Market Awareness

    Maintain a competitive edge to other retailers with holistic marketplace intelligence.

    Brand Intelligence

    Beat your competition with eCommerce visibility.

    How To Use In-Store

    Shopper Insights

    Visualize shopper insights to build a better experience for your retail customers.

    Shelf Intelligence

    Gain store-level intelligence to improve your brand’s shelf health.

    Store Operations

    Capture the complete picture of your stores’ performance.

    Retail Execution

    Prioritize retail execution to increase your brand’s revenue.
  • Products

    Featured Product

    Illustration depicting Price Optimization

    Digital Shelf Intelligence

    Five KPIs to help grow and support your brand.

    Learn More

    Online Products

    Digital Shelf Intelligence

    Five KPIs to help grow and support your brand.

    Price Optimization

    Powerful engine to perfect retailers' pricing automation.

    MAP Monitoring

    Comprehensive monitoring and intelligence for your MAP policies.

    MAP Enforcement

    MAP enforcement and workflow automation to help you manage violations.

    Promotions Intelligence

    Identify the type, frequency, and depth of print and digital promotions.

    Where To Buy

    Configurable widget to connect your shoppers to in-stock products.

    Price Intelligence

    Actionable pricing data for retailers to make timely pricing decisions.

    Market Intelligence

    eCommerce marketplace insights to inform decision-making.

    Live Price Check

    On demand marketplace data to understand competitive positioning.

    In-Store Products

    Retail Intelligence

    Actionable insights for brands and retailers, collected by the crowd.

    Retail Execution Management

    Sales and workflow optimization for field teams and merchandisers.
  • Why Wiser

    About Us

    Why choose Wiser Solutions? Everything we do is built upon data quality, time to value, global scale, and our Commerce Execution Suite.

    Learn More

    Careers

    Why work for Wiser Solutions? We put our people first with competitive compensation, job security, growth opportunities, and projects that test your skills and creativity.

    See Open Positions

  • Learn

    Featured Article

    Your Guide to Build—and Win—a Perfect Digital Shelf

    How can your digital shelf sell more products? Here's your guide on how to build product display pages that convert browsers into customers.

    Read More

    Featured Resource

    Frost and Sullivan case study

    Commerce Execution is the Key to Success

    Wiser and Frost & Sullivan have partnered to explore how commerce execution can support your retail strategies.

    Download Now

    Grow With Wiser

    Blog

    Explore a variety of topics for brands and retailers or take a break from the daily grind with some light reading.

    Resources

    Grow your knowledge of commerce execution with these resources, from case studies and whitepapers to infographics and webinars.

    Help Center

    Customer? These are the guides you’re looking for on how to install, set up, and use Wiser.
  • Login
  • Schedule a Consult

Goedecker’s Achieves More Complete Product Information With Data Enrichment

Founded in St. Louis, Missouri in 1951 by Ben Goedeker, Goedeker’s is a multichannel retailer of furniture, household plumbing supplies, appliances, and other home goods. In their hometown market of St. Louis, they remain a household name when people talk about appliances, electronics, and furniture, but people also know them from their advertising message that always contains the line: “Give us a chance, any day but Sunday.”

Challenges

With so much competition throughout the industry, Jeff Minor, CIO & CTO at Goedeker’s, knew that differentiation would come through offering a better user experience by providing consumers with more information about their products than the competition. With 40,000 SKUs from various manufacturers across several industries, gathering and inputting the necessary amounts of data was rather laborious and difficult.

As Minor recalled, “We tried manually gathering and entering the data, we tried scraping programs, and we even tried offshore third-party companies. Before Wiser, our best approach was scraping data with a crawler and then manually entering the data. We had five full-time people and combined, they only averaged about 200 products a day at their peak.”

Minor determined that in order to get ahead of the competition, he needed to gather more complete product information and at a much quicker rate, without taking on added expenses through new hires or reducing the SKU count.

Solutions

Due to the inefficiencies and tediousness of manually inputting and updating tens of thousands of SKUs, Minor set out to find guidance on a better approach.

“I wanted another way,” he explained. “I knew there had to be a better method, so I did my research and laid out all of my options and did my due diligence, but still wasn’t sure which option was the best for our needs.”

After leaning towards another offshore third party, Minor decided that Wiser was just too promising to pass up.

In order to find out what exactly Wiser was capable of, Goedeker’s started with a small segment of their data, giving the Wiser team their appliances dataset and let the technology do the rest. After just six weeks, Goedeker’s had touched 8,000 SKUs through the entering of new or updated information and in some cases, completely new product information.

“I don’t know how else to say it, other than, I was blown away with the quantity and quality of the data that Wiser returned,” Minor added.

What separates Wiser from crawling aggregators is a proprietary technology which automates the way that humans do research and become experts. Gathering content from a source is just one step. Making sense of a product across multiple sources is the biggest hurdle that Wiser solves. The result is very detailed, usable content with control over where each value originates. Vetted content is at the fingertips of the content team.

PRODUCTS USED:

  • Price Intelligence

We used to have five people working full-time gathering and inputting data, at a rate of about 200 SKUs a day, but with Wiser, we’ve been able to gather content on roughly 20,000 SKUs in three weeks while cutting our staff down to one person.

Jeff Minor

CIO & CTO

20K SKUs

Enriched In 3 Weeks

5 to 1

Smaller Team Working On Full-Time Data Enrichement

Results

Since signing their contract and turning the technology loose in two months later, Minor and his team have seen their production go through the roof.

“We used to have five people working full-time gathering and inputting data, at a rate of about 200 SKUs a day, but with Wiser, we’ve been able to gather content on roughly 20,000 SKUs in three weeks while cutting our staff down to one person,” Minor noted.

Now that Goedeker’s has streamlined the way they gather and import product information for their existing inventory, Minor and his team can take another step toward getting a leg up on their competitors. Right now, they offer around 40,000 SKUs due to their resource limitations. With Wiser, they now can rapidly onboard products, which expands their catalog and SKU count.

“Our suppliers and the manufacturers that we order from have always had a much more complete and extensive product line, but due to ceilings on our end, we’ve been limited in what we can offer,” concluded Minor. “Now that we’ve seen what Wiser can accomplish, we would love to double our product line in the next 12 to 18 months.”

Goedeker’s determined that in order to be No. 1, they needed to offer unparalleled product information on their existing products, but also expand their catalog without jeopardizing the quality. After trying other solutions, including manually gathering data, third-party crawling technologies, and offshore solutions, they settled on Wiser and couldn’t be happier with the decision.

Gain a Partner in Wiser

Wiser Solutions is in it for the long haul. We will be a dedicated partner to your marketing efforts as we work with you to establish baselines, run tests, optimize workflows, and turn our real-time data into confident marketing decisions for your business.

Knock that next merchandising campaign out of the park. Win market share from your competition with price optimization. Understand shopper insights to create better messaging. No matter your goals, Wiser is here to help.

What Problems Are You Facing

We’re here to understand your challenges and craft a solution that fits your needs.




    Browse More Success Stories

    Case Study
    Green Spoon Sales Achieves Field Teams Success Using Wiser’s Retail Execution Management  
    Case Study
    Nike Develops a Holistic Approach to Its MAP Policy With Wiser Solutions Pricing & MAP Intel
    Case Study
    EA, A Leading Video Game Company, Levels Up Their Promotional Strategy with Wiser Promotions Intelligence

    Products

    • Price Optimization
    • Price Intelligence
    • MAP Monitoring
    • MAP Enforcement
    • Promotions Intelligence
    • Where To Buy
    • Market Intelligence
    • Live Price Check
    • Retail Intelligence
    • Retail Execution Management
    • Digital Shelf Intelligence

    Company

    • About Us
    • Careers
    • Partner Program

    Support

    • Contact Us
    • Support

    info@wiser.com
    855.469.4737
    155 Bovet Road, Suite 200
    San Mateo, CA 94402

    Privacy / Terms of Service
    GDPR Compliance

    ‘’

    Subscribe to our blog

    Don't miss out on our latest blog posts, whitepapers and infographics!

      ©2017-2022 Wiser Solutions, Inc. All Rights Reserved

      Actionable insights to your inbox.

      Join the Wiser blog to get tips, tricks, and news around commerce execution.

        • DE
        • ES
        • FR
        • PT-BR