Wiser Solutions
Wiser Solutions Logo Wiser Solutions Logo
  • The Suite
  • Solutions

    Featured Solution

    Illustration depicting Price Management

    Consumer Experience

    Understand how shoppers interact with your brand.

    Learn More

    How To Use Online

    Consumer Experience

    Understand how shoppers interact with your brand.

    Price Management

    Build and optimize pricing strategies for your product catalog to set the best prices.

    Market Awareness

    Maintain a competitive edge to other retailers with holistic marketplace intelligence.

    Brand Intelligence

    Beat your competition with eCommerce visibility.

    How To Use In-Store

    Shopper Insights

    Visualize shopper insights to build a better experience for your retail customers.

    Shelf Intelligence

    Gain store-level intelligence to improve your brand’s shelf health.

    Store Operations

    Capture the complete picture of your stores’ performance.

    Retail Execution

    Prioritize retail execution to increase your brand’s revenue.
  • Products

    Featured Product

    Illustration depicting Price Optimization

    Digital Shelf Intelligence

    Five KPIs to help grow and support your brand.

    Learn More

    Online Products

    Digital Shelf Intelligence

    Five KPIs to help grow and support your brand.

    Price Optimization

    Powerful engine to perfect retailers' pricing automation.

    MAP Monitoring

    Comprehensive monitoring and intelligence for your MAP policies.

    MAP Enforcement

    MAP enforcement and workflow automation to help you manage violations.

    Promotions Intelligence

    Identify the type, frequency, and depth of print and digital promotions.

    Where To Buy

    Configurable widget to connect your shoppers to in-stock products.

    Price Intelligence

    Actionable pricing data for retailers to make timely pricing decisions.

    Market Intelligence

    eCommerce marketplace insights to inform decision-making.

    Live Price Check

    On demand marketplace data to understand competitive positioning.

    In-Store Products

    Retail Intelligence

    Actionable insights into physical stores at scale.

    Retail Execution Management

    Sales and workflow optimization for field teams and merchandisers.
  • Why Wiser

    About Us

    Why choose Wiser Solutions? Everything we do is built upon data quality, time to value, global scale, and our Commerce Execution Suite.

    Learn More

    Careers

    Why work for Wiser Solutions? We put our people first with competitive compensation, job security, growth opportunities, and projects that test your skills and creativity.

    See Open Positions

  • Learn

    Featured Article

    Your Guide to Build—and Win—a Perfect Digital Shelf

    How can your digital shelf sell more products? Here's your guide on how to build product display pages that convert browsers into customers.

    Read More

    Featured Resource

    Frost and Sullivan case study

    Commerce Execution is the Key to Success

    Wiser and Frost & Sullivan have partnered to explore how commerce execution can support your retail strategies.

    Download Now

    Grow With Wiser

    Blog

    Explore a variety of topics for brands and retailers or take a break from the daily grind with some light reading.

    Resources

    Grow your knowledge of commerce execution with these resources, from case studies and whitepapers to infographics and webinars.

    Help Center

    Customer? These are the guides you’re looking for on how to install, set up, and use Wiser.
  • Login
  • Schedule a Consult

How Belami Ecommerce Increased Revenue and Achieved Price Parity with Automated Pricing Solutions

Belami Ecommerce has established itself as one of the top lighting and patio eCommerce service providers in the U.S. Since 2001, Belami has grown its online retail, digital marketing, and web development capabilities to serve more than 180 brands and 60-plus storefronts across both direct sites and marketplaces, such as 1STOPlighting, Patio Products USA, and KB Hardware.

Belami hasn’t achieved that level of success without a few hurdles along the way, though. In the hyper-competitive world of eCommerce, Belami is faced with countless competitors and an ever-evolving industry—prices change by the minute, the newest and best technology is always being developed, and shopper sentiment constantly evolves.

An eCommerce platform such as Belami must have the most updated, accurate data and efficient, optimized processes to remain at the top of its industry.

Challenges

The goals for Belami were to know exactly how their online retail competitors’ assortments were priced—and when prices changed—in addition to enforcing minimum advertised price policies.

Initially, Belami addressed these goals by developing their own competitive pricing tools to monitor lighting and patio eCommerce businesses. Unfortunately, Belami was unable to expand their internal tools to address modern blocking technology. As a result, accurate and timely data were hard to come by.

Belami also manually monitored MAP compliance, but that technique was laborious and unable to scale as rapidly as Belami’s product catalog growth. Therefore, the company couldn’t track MAP compliance across various sites. Further, Belami wanted to reprice quickly and confidently, but didn’t have an automated tool that could handle the demands of the eCommerce landscape.

Solutions

Wiser offers a holistic suite of online solutions ideal for Belami’s multiple challenges. Wiser provides automated rule-based repricing, MAP monitoring, and competitive pricing intelligence.

Belami turned to Wiser to support their lighting and patio furniture eCommerce businesses. With competitive intelligence, Belami used Wiser data as a primary input to pricing decisions across their various channels. As a retailer of brands, Belami leveraged Wiser’s MAP monitoring to see if other retailers were below MAP and then notify vendors, so the vendors could either enforce MAP or authorize Belami to match prices.

Regarding repricing, Wiser helped Belami automate repricing across certain marketplaces to better align prices with Belami’s financial business objectives.

PRODUCTS USED:

  • Price Intelligence
  • MAP Monitoring

Wiser was integral in automating our pricing intelligence and understanding the specific challenges we faced as an eCommerce platform.

Matt Stocks

Vendor Account Analyst

Results

Belami no longer needed to develop or maintain internal repricing, MAP monitoring, or competitive intelligence tools. That freed up Belami employees to perform other critical duties for the business.

Overall, Belami’s partnership with Wiser enabled them to:

  • Increase revenue.
  • Optimize marketing spend.
  • Achieve price parity across its competitive set.
  • Evaluate external impacts to the business and their root causes.
  • Drive cost reductions with vendors through improved data.

“Wiser was integral in automating our pricing intelligence and understanding the specific challenges we faced as an eCommerce platform,” explained Matt Stocks, Vendor Account Analyst at Belami. “The benefits of working with Wiser, especially the ability to increase revenue and have more efficient marketing spend, are a key part of achieving our goals.”

Now, Belami is able to consistently rank as a Top 5 lighting and patio eCommerce business in North America. The company no longer must focus on developing internal pricing and intelligence tools and can instead focus on providing the best service to its customers while Wiser supports it with accurate, trusted online data.

Gain a Partner in Wiser

Wiser Solutions is in it for the long haul. We will be a dedicated partner to your marketing efforts as we work with you to establish baselines, run tests, optimize workflows, and turn our real-time data into confident marketing decisions for your business.

Knock that next merchandising campaign out of the park. Win market share from your competition with price optimization. Understand shopper insights to create better messaging. No matter your goals, Wiser is here to help.

What Problems Are You Facing

We’re here to understand your challenges and craft a solution that fits your needs.




    Browse More Success Stories

    Case Study
    Green Spoon Sales Achieves Field Teams Success Using Wiser’s Retail Execution Management  
    Case Study
    Nike Develops a Holistic Approach to Its MAP Policy With Wiser Solutions Pricing & MAP Intel
    Case Study
    EA, A Leading Video Game Company, Levels Up Their Promotional Strategy with Wiser Promotions Intelligence

    Products

    • Price Optimization
    • Price Intelligence
    • MAP Monitoring
    • MAP Enforcement
    • Promotions Intelligence
    • Where To Buy
    • Market Intelligence
    • Live Price Check
    • Retail Intelligence
    • Retail Execution Management
    • Digital Shelf Intelligence

    Company

    • About Us
    • Careers
    • Partner Program

    Support

    • Contact Us
    • Support

    info@wiser.com
    855.469.4737
    155 Bovet Road, Suite 200
    San Mateo, CA 94402

    Privacy / Terms of Service
    GDPR Compliance

    ‘’

    Subscribe to our blog

    Don't miss out on our latest blog posts, whitepapers and infographics!

      ©2017-2022 Wiser Solutions, Inc. All Rights Reserved

      Actionable insights to your inbox.

      Join the Wiser blog to get tips, tricks, and news around commerce execution.

        • DE
        • ES
        • FR
        • PT-BR