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    Price Management

    Build and optimize pricing strategies for your product catalog to set the best prices.

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    Price Management

    Build and optimize pricing strategies for your product catalog to set the best prices.

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    Maintain a competitive edge to other retailers with holistic marketplace intelligence.

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    Beat your competition with eCommerce visibility.

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    Price Optimization

    Self-serve pricing strategies on an intuitive, transparent platform.

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    Price Optimization

    Powerful engine to perfect retailers' pricing automation.

    Price Intelligence

    Actionable pricing data for retailers to make timely pricing decisions.

    MAP Monitoring

    Comprehensive monitoring and intelligence for your MAP policies.

    MAP Enforcement

    MAP enforcement and workflow automation to help you manage violations.

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    eCommerce marketplace insights to inform decision-making.

    Live Price Check

    On demand marketplace data to understand competitive positioning.

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    Five KPIs to help grow and support your brand.

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    Actionable insights into physical stores at scale.

    Retail Execution Management

    Sales and workflow optimization for field teams and merchandisers.
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    Price Intelligence

    Our guide to price intelligence, so you can go deep on the strategies behind this important part of market awareness.

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    Retailer Intelligence

    Our guide to in-store intelligence, so you can ensure compliance and operational execution using retail audits.

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    Brand Protection

    Our guide to brand protection, so you can enforce MAP policies, monitor resellers, and protect your brand.

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    Featured Article

    6 Price Optimization Benefits for Retailers Large and Small

    Think price optimization is a luxury reserved for only the largest retailers? Not so fast! Here's how PO can benefit retailers of all sizes.

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    Featured Resource

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    The Future of Price Optimization in Retail

    Get the playbook on how creating advanced pricing strategies will benefit your business (and make your life easier).

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How Belami Ecommerce Increased Revenue and Achieved Price Parity with Automated Pricing Solutions

Belami Ecommerce has established itself as one of the top lighting and patio eCommerce service providers in the U.S. Since 2001, Belami has grown its online retail, digital marketing, and web development capabilities to serve more than 180 brands and 60-plus storefronts across both direct sites and marketplaces, such as 1STOPlighting, Patio Products USA, and KB Hardware.

Belami hasn’t achieved that level of success without a few hurdles along the way, though. In the hyper-competitive world of eCommerce, Belami is faced with countless competitors and an ever-evolving industry—prices change by the minute, the newest and best technology is always being developed, and shopper sentiment constantly evolves.

An eCommerce platform such as Belami must have the most updated, accurate data and efficient, optimized processes to remain at the top of its industry.

Challenges

The goals for Belami were to know exactly how their online retail competitors’ assortments were priced—and when prices changed—in addition to enforcing minimum advertised price policies.

Initially, Belami addressed these goals by developing their own competitive pricing tools to monitor lighting and patio eCommerce businesses. Unfortunately, Belami was unable to expand their internal tools to address modern blocking technology. As a result, accurate and timely data were hard to come by.

Belami also manually monitored MAP compliance, but that technique was laborious and unable to scale as rapidly as Belami’s product catalog growth. Therefore, the company couldn’t track MAP compliance across various sites. Further, Belami wanted to reprice quickly and confidently, but didn’t have an automated tool that could handle the demands of the eCommerce landscape.

Solutions

Wiser offers a holistic suite of online solutions ideal for Belami’s multiple challenges. Wiser provides automated rule-based repricing, MAP monitoring, and competitive pricing intelligence.

Belami turned to Wiser to support their lighting and patio furniture eCommerce businesses. With competitive intelligence, Belami used Wiser data as a primary input to pricing decisions across their various channels. As a retailer of brands, Belami leveraged Wiser’s MAP monitoring to see if other retailers were below MAP and then notify vendors, so the vendors could either enforce MAP or authorize Belami to match prices.

Regarding repricing, Wiser helped Belami automate repricing across certain marketplaces to better align prices with Belami’s financial business objectives.

PRODUCTS USED:

  • Price Intelligence
  • MAP Monitoring

Wiser was integral in automating our pricing intelligence and understanding the specific challenges we faced as an eCommerce platform.

Matt Stocks

Vendor Account Analyst

Results

Belami no longer needed to develop or maintain internal repricing, MAP monitoring, or competitive intelligence tools. That freed up Belami employees to perform other critical duties for the business.

Overall, Belami’s partnership with Wiser enabled them to:

  • Increase revenue.
  • Optimize marketing spend.
  • Achieve price parity across its competitive set.
  • Evaluate external impacts to the business and their root causes.
  • Drive cost reductions with vendors through improved data.

“Wiser was integral in automating our pricing intelligence and understanding the specific challenges we faced as an eCommerce platform,” explained Matt Stocks, Vendor Account Analyst at Belami. “The benefits of working with Wiser, especially the ability to increase revenue and have more efficient marketing spend, are a key part of achieving our goals.”

Now, Belami is able to consistently rank as a Top 5 lighting and patio eCommerce business in North America. The company no longer must focus on developing internal pricing and intelligence tools and can instead focus on providing the best service to its customers while Wiser supports it with accurate, trusted online data.

Gain a Partner in Wiser

Wiser Solutions is in it for the long haul. We will be a dedicated partner to your marketing efforts as we work with you to establish baselines, run tests, optimize workflows, and turn our real-time data into confident marketing decisions for your business.

Knock that next merchandising campaign out of the park. Win market share from your competition with price optimization. Understand shopper insights to create better messaging. No matter your goals, Wiser is here to help.

What Problems Are You Facing

We’re here to understand your challenges and craft a solution that fits your needs.



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