How Wiser’s competitive insights helped scale their business.
Launched in 1996, internet-based 1000bulbs.com has seen astounding growth, garnering multiple awards and a loyal, satisfied customer base that continues to grow. What truly sets them apart isn’t just the excellent customer service, but the combination of an easy purchasing experience and highly competitive, market driving prices.
“Our latest round of dynamic pricing with Wiser generated a 10% lift in revenues and 4% lift in profit across two of our major product lines.”
- No visibility into how they were priced against the marketplace
- Inability to identify where they were priced inefficiently
- Need for automation to sustain sophisticated analyses and advanced price modeling for long-term growth
Wiser is a match made in heaven
Wiser has a turnkey platform that not only provides all the pricing intelligence needed to make their business more competitive, but couples the data with world class analyst support to generate real lift in revenue and profits. Wiser’s analysts help find insights from the data and employ actionable strategies to drive growth.
- Ability to set custom groups by filters in order to conduct deep-dive analyses
- Analytics tool shows the impact that repricing makes on the bottom line
- Dynamic pricing engine generates lift in revenue and profit dollars in key categories
- Analyst conducted demand elasticity analysis to capitalize on the optimized prices