Counterfeiting: When Imitation Isn't the Highest Form of Flattery
Brands and manufacturers lose out on billions of dollars in sales each year when consumers turn to fake products. Brand perception can also be affected since counterfeits are of inferior quality. Counterfeiting operations can be incredibly sophisticated and are having more of an impact than ever, as both globalization and ecommerce continue to grow. This infographic explains how counterfeiting impacts brands, what type of goods are at risk, and what solutions exist to recapture revenue and avoid brand damage.